Radio programmers, rights holders, and Black music executives should note that Connoisseur Media is formally investing in its workforce as it expands its radio broadcasting footprint. The broadcaster has created a new executive human resources position to strengthen employee engagement and leadership development across its growing portfolio of stations. This move signals a strategic priority on retaining talent while scaling operations in the urban radio and digital media sectors.
New Executive Role for Strategic Growth
Lorraine Hirsh has joined Connoisseur Media as Vice President of Human Resources, filling a newly created executive position designed to support the company’s continued expansion. Hirsh officially joined the firm on June 29 and will oversee the organization’s human resources strategy. Her responsibilities include leadership development, employee engagement, talent management, and organizational effectiveness. The creation of this role the company’s commitment to attracting and developing talent while fostering a workplace culture that supports employees throughout the organization.
Hirsh brings significant experience from the advertising and marketing sectors. Prior to this appointment, she served as Chief People Officer at marketing agency IMRE, where she led enterprise-wide people strategy and organizational transformation. She previously held the role of Chief Talent Officer at McCann, overseeing talent strategy and leadership development for the global advertising agency. Her background in enterprise-wide strategy aligns with Connoisseur’s need to manage a complex, multi-station workforce.
Leadership Focus on People Investment
Connoisseur Media CEO Jeff Warshaw stated that the appointment reflects the company’s focus on building its workforce as it continues to expand. Warshaw emphasized that investing in people remains one of the company’s highest priorities during this growth phase. He noted that Hirsh brings an exceptional combination of strategic vision, leadership, and genuine passion for developing talent. Warshaw believes that great companies are built by great people, and Hirsh’s experience in strengthening culture makes her an outstanding addition to the leadership team.
In her new capacity, Hirsh will work with company leadership to support employees and managers. She will lead initiatives focused on professional development, retention, and operational excellence. Hirsh expressed excitement about joining Connoisseur at such an exciting time for the company. She highlighted the leadership team’s strong commitment to the people who make the organization successful. Her goal is to continue building a culture where people feel supported, valued, and empowered to grow. This focus on internal culture is critical for radio companies navigating the evolving landscape of Black music and urban radio distribution.
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