Lil Tjay may have stumbled at the start of XXL’s Rhyme and Risk, but the clip is a reminder that artists can turn even a simple game into a display of brand value, personality, and fan engagement. For publishers, songwriters, and rights holders, moments like this matter because they keep catalog, references, and hip-hop knowledge circulating in the culture.
He opens confident, then gets checked fast
In the video, Lil Tjay says he is competitive and believes he can win the game. He then hits a snag on the first question when he fails to identify the iconic city known for its chopped and screwed sound. Because he gets it wrong, he has to call a friend and say, “Have a nice day.”
He bounces back with a stronger run
After the early miss, the Bronx native recovers by answering questions about which New York City borough Ice Spice is from and what color light shines through the house on Future’s Mixtape Pluto cover. He also names the rapper who broke the Guinness World Record for most words in one hit and correctly identifies his role model’s classic 2017 album.
Wrong answers still bring the punishment
The game does not let him off easy. Tjay gets some answers right and some wrong, and also faces challenges, including eating a mystery jelly bean that leaves him disgusted. He reacts by saying, “They went crazy with that one!”
XXL says the game is played by spinning a wheel for points, selecting a matching trivia card, and either earning points with a correct answer or taking on a challenge after a miss. The rules also say a player wins by answering 15 questions correctly or scoring 1,500 points, while seven wrong answers end the game.
What to watch next: whether Lil Tjay wins the gold and takes home the trophy in XXL’s Rhyme and Risk presented by Stake.
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