Make Up For Ever introduces international recording artist Bishop Briggs as the worldwide face of their new Rouge Artist Campaign. Thecollaboration launches with different characters to embody all kind of beauty and gender: 11 girls and boys, artists and performers, who represent the brand’s core values of inclusivity, empowerment, boldness, creativity, self-expression and generosity. In the video that kicks off the campaign, international anthem “We Will Rock You” is boldly interpreted by Bishop Briggs who performs the famous song embodying a new modern femininity. The track is also being released via Island Records across all platforms, here.
“Freedom, to me, means having an open dialogue about what’s going on in the world. Makeup stands for making a statement and not hiding, and that’s been something that I have been gravitating towards this year. Being unapologetically myself. Lipstick allows you to be you without any apology, and without holding back.” – Bishop Briggs