The highly anticipated South by Southwest (SXSW) Conference and Festival is set to take place in Austin, Texas, from March 12-18, 2026. This year marks the 40th anniversary of the festival, which has become one of the largest gatherings of film, music, technology, and culture in the world. Oklahoma will be well-represented, showcasing a variety of films, filmmakers, and musicians that highlight the state�s burgeoning creative scene.
Brian Hobbs, the vice president of music at SXSW, expressed enthusiasm about the event, noting the impressive lineup of talent that includes both established industry figures and emerging artists. He emphasized the collaboration between the music and film sectors, which will be evident throughout the festival. The integration of music and film has never been more pronounced, with numerous artists participating in multiple events.
Among the highlights for Oklahoma at SXSW 2026 is the world premiere of the comedy film �Brian,� which was filmed in Oklahoma City and surrounding areas. The film features a talented cast, including Ben Wang, William H. Macy, and Randall Park, and is directed by Will Ropp, marking his feature film debut. The narrative follows a high school boy navigating social challenges and his crush on a teacher, providing a humorous take on adolescence.
Additionally, Amy Scott, a filmmaker from Lawton, will present her documentary �Lainey Wilson: Keepin� Country Cool,� which chronicles the journey of the rising country star. This documentary will also premiere at SXSW before its Netflix release on April 22. Scott’s work continues to gain recognition, further establishing Oklahoma’s presence in the film industry.
Oklahoma’s participation at SXSW also includes a panel featuring Native American filmmakers, highlighting the diverse voices within the industry. Jennifer Loren, Senior Director of Cherokee Film, will lead a discussion on Indigenous filmmaking, showcasing the unique perspectives and stories that these filmmakers bring to the table. This event, along with various networking opportunities, underscores the collaborative spirit of the festival and the growing influence of Oklahoma’s creative community.