Reflecting on the Impact of Russ’s SHAKE THE SNOW GLOBE Five Years On
Five years ago, Russ, the multiplatinum recording artist and producer, shook the music industry with the release of his third major label , SHAKE THE SNOW GLOBE. The album, which was released on January 31, 2020, brought us a fresh collection of songs that have since become staples in our playlists. The announcement of the album was followed by a successful headline tour North America, where Russ delivered electrifying performances in 27 shows.
In addition to his music, Russ also made his mark in the literary world with his self-help book IT’S ALL IN YOUR HEAD, which quickly became a bestseller. As we look back, let’s dive deeper into the ripple effects of Russ’s work and the legacy he continues to build.
From Album Release to Headline Tour
The announcement of SHAKE THE SNOW GLOBE was followed by Russ’s plans for a headline tour during the summer of 2020. He performed 27 shows North America, beginning in Seattle on May 1 and wrapping up in Russ’ hometown of Atlanta on June 28. The full list of dates and all ticket information was made available at Russ.is/tour. Every ticket purchased for US dates on Russ’ tour included a CD of SHAKE THE SNOW GLOBE.
A Viral Hit: “BEST ON EARTH”
The album announcement followed the success of one of Russ’ most viral songs to date with “BEST ON EARTH” featuring BIA. The track, produced by Boi-1da and Jahaan Sweet, shot up the charts upon release and has received over 50 million streams and views to date.
IT’S ALL IN YOUR HEAD: A Bestseller Book by Russ
Russ also released his Wall Street Journal, USA Today and Publishers Weekly bestseller self-help book IT’S ALL IN YOUR HEAD. The book inspires readers to overcome their biggest obstacles: themselves, reflecting on the lessons that Russ has learned from his career, family, and relationships.
Continuing Legacy
SHAKE THE SNOW GLOBE follows Russ’ previous albums ZOO (2018) and There’s Really A Wolf (2017). In his 10+ years of releasing music, Russ has developed an extensive catalog of music that has collectively surpassed over a billion streams on Spotify/Apple Music alone and nearly 1.5 billion video views.
Even five years, the impact of SHAKE THE SNOW GLOBE and Russ’s music continues to be felt in the industry. Here’s to another five years of inspiring music and impactful messages from Russ.
#RussMusic #ShakeTheSnowGlobe #MusicIndustry #MusicEvents #AlbumAnniversary
