Andra Day Releases “Rise Up” Music Video
Today, Andra Day unveils the visually stunning music video for her inspirational anthem “Rise Up,” directed by the acclaimed filmmaker M. Night Shyamalan. This release showcases Day’s powerful message of resilience and hope, encapsulated in her soulful performance. The video reflects the emotional depth of the song and aims to inspire viewers to overcome challenges and rise above adversity.
Previous Collaborations and Promotions
This marks the second collaboration between Andra Day and a renowned director, following her debut video “Forever Mine,” which was directed by Spike Lee. Day’s work continues to gain recognition, as evidenced by her recent partnership with Coca-Cola and McDonald’s. As part of their Rise Up ESSENCE® Festival program, her music will reach an even broader audience, coinciding with her performance at the 2016 Essence Festival in New Orleans.
Lyrics on Coca-Cola Cups
In an exciting promotional effort, the lyrics from “Rise Up” will appear on 40 million Coca-Cola cups in select McDonald’s locations across the nation. This initiative includes a Shazam-powered portal that leads to a digital experience, allowing fans to watch the “I Rise” short film featuring Andra Day. Additionally, she will be featured on the cover of ESSENCE Magazine’s June issue, further solidifying her presence in the music industry.
Rising Star with Acclaimed Recognition
Andra Day, a native of San Diego, has quickly made a name for herself with her unique blend of soulful jazz and powerful vocals. Her hit record “Rise Up” received a nomination for “Best R&B Performance” at the 2016 Grammy Awards, alongside her debut album, Cheers to the Fall. Rolling Stone recognized her talent by including her in its “10 Artists You Need to Know” list in June 2015, highlighting her rapid ascent in the music world.
Notable Performances and Impact
In her burgeoning career, Day has graced prestigious stages, including a performance at the White House for a Ray Charles tribute concert and at a Hillary Clinton presidential rally. She has shared her uplifting message through performances on popular shows such as Jimmy Kimmel Live!, The Ellen DeGeneres Show, BET Awards, Good Morning America, and The Wendy Williams Show. Day first premiered “Rise Up” in a Beats By Dre commercial featuring Serena Williams, and she delivered a memorable performance of the song at the 2016 Grammy Awards alongside Ellie Goulding.
For more information on Andra Day and her inspiring journey, visit www.andraday.com.
