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Congrats to Atom Factory owner Troy Carter. He has been hired to join Spotify as the Global Head of Creative Services. His role is to take Apple and Tidal head-on for both artist and original content.
Philly native, Carter began his career working for Will Smith’s Overbrook Entertainment. He went on to have a very diverse career in the industry working with everyone from Diddy, Def Jam, John Legend, Meghan Trainer and more. It was his work with, a then unknown, lady gaga that put him on the industry map as a well-respected tech specialist.
He used social networking, at a time when it was considered a “fad,” �to build Lady Gaga’s brand from virtually nothing. At the time, he admitted�he had very limited resources and came up with the idea. A part of Carter’s successful company, Atom Factory was sold to Waddell and Reed, an investment firm.
A successful speaker and constant panelist who is�interviewed�in various major media outlets, Carter will continue to oversee the technology division of the Atom Factory while in his new role at Spotify.
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