As we reflect on the past couple of years in the music industry, it’s impossible not to mention the seismic waves made by global superstar, Beyoncé. Looking back, we’re reminded of the epic 2013 “The Mrs. Carter Show World Tour,” which marked her return to extensive touring after three years. This monumental tour boasted a massive itinerary spanning various continents, from Europe to North America, with a second wave targeting Latin America, Australia, and Asia. It was a testament to Beyoncé’s stature in the music world, and the concert series set a new standard in terms of production value and ambition. It’s worth revisiting the details of this historic tour and the impact it had on the music industry.
The Mrs. Carter Show World Tour
Announced by Parkwood Entertainment, the tour commenced in Europe on April 15, 2013, making stops in twenty different cities. This was followed by a North American leg, which began on June 28 in Los Angeles, California. The tour also included performances at high-profile music festivals and events, such as the BET Experience At L.A. Live and Rock in Rio.
Unprecedented Scale and Ambition
The Mrs. Carter Show World Tour showcased Beyoncé’s ambition as an entertainer. The tour ran almost a year, with a second wave planned for Latin America, Australia, and Asia. This tour came after her historic performance at the Pepsi SuperBowl XLVII Halftime Show.
Beyhive Blog and Exclusive Offers
For fans looking for exclusive content and early access to tickets, Beyoncé offered membership to the Beyhive Blog. The blog gave fans an exclusive MasterCard package to the Bey Stage. A limited number of tickets were available in the US and Europe for early purchase.
Beyoncé’s Legacy
Beyoncé’s last tour, the I AM…WORLD TOUR, was a huge success, thrilling more than 1.1 million fans. Beyoncé has also released four #1 solo albums and sold over 75 million albums worldwide. She was named the Top Female Artist and Top Radio Songs Artist of the 2000s decade by Billboard.
Documentary Feature
In addition to the tour, Beyoncé also directed and produced an intimate feature-length documentary film, Life Is But A Dream, for Parkwood Entertainment. The film, which premiered on HBO, provided unprecedented access into the on and off-stage world of the entertainer.
The North American tour was promoted by Live Nation Global Touring and produced by Parkwood Entertainment.
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