Tag:
Portable People
Arbitron and WPP Group Sign Long-Term Agreement
Arbitron and WPP/GroupM Sign Multi-Year Agreement for Portable People MeterTM and Diary Radio Rating Services in all Markets Arbitron...
Arbitron Brings Portable People Meter Radio Ratings to Local Markets
Tampa-St. Petersburg-Clearwater, St. Louis, Denver-Boulder, Baltimore and Pittsburgh bring total of electronically measured radio markets to twenty-fiveArbitron Inc. announced today that it has...
Arbitron Expands Cell Phone Sample Target in PPM Markets
12.5 percent target set for year-end 2009, 15 percent by year-end 2010;Address-based sample frame introduced for cell-phone-only recruiting in all markets;Diary markets...