Saturday, June 14, 2025
Tag:

Portable People

Arbitron and WPP Group Sign Long-Term Agreement

Arbitron and WPP/GroupM Sign Multi-Year Agreement for Portable People MeterTM and Diary Radio Rating Services in all Markets Arbitron...

Arbitron Brings Portable People Meter Radio Ratings to Local Markets

Tampa-St. Petersburg-Clearwater, St. Louis, Denver-Boulder, Baltimore and Pittsburgh bring total of electronically measured radio markets to twenty-fiveArbitron Inc. announced today that it has...

Arbitron Expands Cell Phone Sample Target in PPM Markets

12.5 percent target set for year-end 2009, 15 percent by year-end 2010;Address-based sample frame introduced for cell-phone-only recruiting in all markets;Diary markets...