Introduction to NFL Season Excitement
As the NFL season kicks off, fans across the globe are gearing up for tailgating, marking rivalry games, and dreaming of a Super Bowl victory. This year is particularly significant as the NFL celebrates a century of football, with a series of ‘NFL 100’ events honoring players and traditions. The anticipation is palpable as fans look forward to a season filled with memorable moments.
Insights from StubHub on NFL Demand
StubHub has launched the season with insights into the most sought-after teams and the growing popularity of football, especially in the U.K. By collaborating with eBay data analysts, they identified which teams and players are driving merchandise sales both in the U.S. and internationally. The data reveals intriguing trends about fan engagement and international interest in NFL merchandise.
International Demand for NFL Merchandise
Surge in International Sales
The NFL has seen a remarkable 19% increase in merchandise sales from international buyers compared to the previous season. Fans from over 54 countries are contributing to this growth, highlighting the global appeal of the league.
Popularity of International Games
Sales for international NFL games have skyrocketed by over 55% since 2018, with fans from 35 countries purchasing tickets for matchups in London. The Chicago Bears vs. Oakland Raiders game has emerged as the most popular, indicating a strong international following for certain teams.
Dominance of Tom Brady in Merchandise Sales
Brady Leads the Pack
Tom Brady remains the most sought-after player for merchandise sales on eBay, both in the U.S. and internationally. His iconic status continues to resonate with fans, despite the Kansas City Chiefs generating 30% more sales in Canada.
Canadian Fans Drive Merchandise Sales
Canadian fans are leading international merchandise purchases, surpassing sales from the U.K. and Mexico by significant margins. This trend underscores the growing interest in NFL merchandise beyond U.S. borders.
StubHub’s Top Teams of 2019
Cowboys Maintain Their Popularity
For the fifth consecutive year, the Dallas Cowboys have secured the top spot on StubHub, with a 64% increase in ticket sales from 2018. Their matchup against the Green Bay Packers is particularly sought after, showcasing the Cowboys’ enduring appeal.
Bears Make a Comeback
The Chicago Bears have surged into the top 10, experiencing a remarkable 160% increase in sales. Their games, especially against the Packers, are drawing significant interest, reflecting a resurgence in their fan base.
Emerging Teams in the NFL Landscape
Chargers and Browns Break into the Top 10
The Los Angeles Chargers and Cleveland Browns have made their debut in the top 10, with the Browns achieving an astounding 366% increase in sales. The Chargers, despite their smaller venue, are also seeing a significant rise in demand, indicating a shift in fan engagement.
Notable Players in Merchandise Sales
Rising Stars and Established Icons
While Tom Brady remains the top player for merchandise, there’s a notable increase in interest for other players. Le’Veon Bell’s jersey sales have surged by 74%, and new additions to the top ranks include players like Carson Wentz and Todd Gurley, reflecting the dynamic nature of fan preferences.
Most Anticipated Games of the Season
Packers vs. Bears: A Historic Opener
The season opener between the Green Bay Packers and Chicago Bears is the most in-demand game, surpassing last year’s opener by 25%. This matchup is emblematic of the fierce rivalries that characterize the NFL, drawing fans eager to witness history.
Top States for NFL Merchandise Sales
California Leads the Charge
Despite the Dallas Cowboys’ popularity, California has emerged as the top state for NFL merchandise sales, outpacing Texas by nearly 33%. This trend highlights the diverse fan base across the country, with significant purchases coming from various regions.
The Impact of Hard Knocks
Analyzing the Influence of HBO’s Series
Since 2016, teams featured in HBO’s Hard Knocks have often seen increased ticket sales and site visits. Notably, the 2016 Rams and 2017 Buccaneers experienced substantial gains, demonstrating the show’s ability to enhance fan engagement despite the teams’ on-field performance.
Canadian Fans Embrace NFL Culture
Growing Interest from the North
Canadians represent a significant portion of international NFL sales, with a 16% increase since 2018. Cities like Calgary and Toronto are leading the charge, and fans are particularly drawn to “border teams” like the Buffalo Bills and Seattle Seahawks.
Conclusion and Safe Ticket Buying Tips
StubHub continues to be a trusted platform for NFL ticket purchases, offering fans a chance to engage with their favorite teams live. As the season unfolds, fans are encouraged to prioritize safety when buying tickets. For further inquiries or information on NFL events, fans
