Motown Records has appointed Courtney Lowery as Executive Vice President of Media Strategy and Lifestyle. In this new role, Mr. Lowery will oversee media strategy and execution for the label and it’s diverse roster of artists. Additionally, he will play an integral role in a wide range of the label’s cultural and lifestyle initiatives. Mr. Lowery is based in Los Angeles and will report to Motown’s Chairwoman & CEO, Ethiopia Habtemariam.
In making this announcement, Ms. Habtemariam said, “Courtney has not only distinguished himself as an effective media strategist but has become an integral part of culture through his work with some of today’s biggest artists and platforms. I’m excited to welcome Courtney to our senior leadership team as we continue to redefine and reshape what Motown Records is today.”
Mr. Lowery said, “Motown is one of the most iconic record labels in music history. Under Ethiopia’s leadership, Motown once again has become one of the most culturally important music companies in the world and continues to elevate music and artistry. I look forward to working with Ethiopia, the dynamic executive team, the artists, and creatives within the Motown family. I’m humbled and excited to contribute to what she and the team have built and play a part in breaking the next generation of global superstars.”
In 2020, Mr. Lowery launched his own firm where he engineered strategic campaigns for clients such as DJ Khaled, Swizz Beatz, Isley Brothers, and VERZUZ. The latter took over music and culture throughout the year as it developed into a global phenomenon that continues to celebrate some of the greatest artists of our time, highlighting their careers and generating powerful surges in sales and streams.
Prior, he spent eight years at Epic Records where he cultivated unprecedented media campaigns for superstars such as Travis Scott, Future, Ciara, 21 Savage, Rick Ross, Yo Gotti, French Montana and many more. He has also held publicity positions at eOne Entertainment, W & W Public Relations, and United States Olympics.
Along the way, he garnered the 2017 Culture Creators Award. BET cited him as one of “29 People You Should Know,“ and G-Shock profiled him in its “Respect Series.” He has been featured in Billboard and XXL and sought after for panels at ComplexCon and REVOLT.
The New Jersey native is a graduate of Hampton University.