Announcement of Chief Judge for the 2024 Radio Mercury Awards
The Radio Mercury Awards is excited to announce that Mitch Bennett, the executive creative director at Baldwin&, will serve as the chief judge for the 33rd annual Radio Mercury Awards competition in 2024. This prestigious role highlights Bennett’s significant contributions to the advertising industry and his passion for radio as a creative medium.
Mitch Bennett’s Professional Background
As the executive creative director at Baldwin&, Bennett leads the creative initiatives for a diverse array of clients, including Bridgestone Motorcycle Tires, Epic Games, and Volvo Trucks. His innovative approach has resulted in groundbreaking projects, such as crafting thousands of unique songs for personalized Coca-Cola bottles and launching Radio Recliner, a digital radio station designed to connect assisted living residents through audio during the pandemic. His impressive portfolio has garnered recognition from prestigious awards like Cannes Lions, One Show, and D&AD.
A Personal Commitment to Radio Advertising
Bennett expressed his enthusiasm for his new role, stating, “It’s such an honor to be named chief judge for a show I love so much. I’ve always been fascinated with the tough assignment of writing a radio ad great enough to win at the Radio Mercury Awards.” He emphasized the unique challenges of the medium, noting that radio requires perfect alignment of concept, writing, and production. Bennett looks forward to gathering the jury to evaluate this year’s exceptional entries.
Support from the Radio Advertising Bureau
Erica Farber, president and CEO of the RAB and chair of the Radio Creative Fund, conveyed her gratitude for Bennett’s ongoing support of the awards. She expressed excitement about his leadership as chief judge, stating, “Our team is looking forward to hearing some amazing work in the 2024 competition.” This collaboration underscores the importance of recognizing and celebrating excellence in radio advertising.
Upcoming Details on the Competition
The categories for the 2024 Radio Mercury Awards will be announced in early January, along with the Call for Entry guidelines and deadlines. This information will provide potential entrants with the necessary details to participate in this esteemed competition. For more information, please click here.
