CBS Radio Sales Promotes Lisa Padron to Vice President/Director of Sales
CBS Radio Sales, an Interep company, has announced the promotion of Lisa Padron to the position of Vice President/Director of Sales. Prior to this promotion, Padron held the role of Vice President, Sales. This new appointment recognizes her exceptional sales acumen and contributions to the company over the years.
A Strong Reputation in Sales Leadership
Jana Cosgrove, President of CBS Radio Sales, praised Padron for her remarkable abilities. “I have had the pleasure of working with Lisa for many years, and she is one of the best salespeople I have ever encountered,” Cosgrove said. She emphasized Padron’s exceptional relationships with clients, which have helped generate greater market share for CBS Radio’s client stations. As a leader of the Los Angeles team, Padron has consistently demonstrated her ability to drive success.
Padron’s Career Path at Interep
Padron’s journey at Interep began in 1997 when she joined Allied Radio Partners as a Sales Assistant. Her dedication and drive led her to graduate from Interep’s Radio Apprentice Program in 1999. This achievement paved the way for her to take on a role as an Account Executive with McGavren Guild, an Interep firm. Her time with McGavren Guild helped her sharpen her skills and expand her knowledge in the sales industry.
Experience with Red Bull and Return to Interep
In 2001, Padron expanded her expertise by taking on the role of Partnership Marketing Manager for Red Bull Energy Drink at Kastner and Partners in Santa Monica, California. This position allowed her to further enhance her marketing and sales capabilities. However, in 2002, Padron rejoined Interep as a Senior Account Executive at CBS Radio Sales, where she began making a significant impact on the company’s performance. Her hard work led to her promotion to Vice President, Sales in 2005.
Early Career and Educational Background
Before her tenure at Interep, Padron worked as an associate producer for HMA Events in Marina del Rey, California. She holds a bachelor’s degree in sociology from UCLA, which has contributed to her ability to understand and connect with diverse audiences in her career.
