Ingrooves Music Group, a leading global independent music marketing services and distribution company, announced today that is has named Ariana Arciniega Country Manager of Ingrooves in Mexico. The move reflects Ingrooves’ growing global footprint after opening offices in Turkey, Brazil, Madrid, Tokyo, Seoul and Sao Paolo and expanding the company’s presence in Australia/New Zealand earlier this year.
“The growth of Latin music around the world is absolutely one of the most exciting developments happening in music today,” said Ingrooves CEO Bob Roback. “Ariana’s vast experience in the market, and her strong negotiating skills make her a perfect person to anchor our presence in Mexico.”
Trained as a lawyer specializing in digital music distribution and marketing, Arciniega comes to Ingrooves from Believe, which she joined in 2017 as Country Manager for the company’s Mexico operation and later segueing to Head of Artist Services. She simultaneously led the Mexico City Chapter of Sofar Sounds, where she led the live music company’s local office. She was also an integral part of ONErpm’s Mexico operation in their first years in the country.
“Ingrooves not only has a reputation as the global leader in music distribution technology and expertise, but has been a real trailblazer as a distributor of Latin labels and artists,” said Arciniega. “I’m looking forward to working closely with Bob and the rest of the team as we create opportunities for our artists and label clients within Mexico and beyond.