FAMU Alum Named VP At M Booth In New York

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FAMU Alum Named

Eric Winkfield was hired to accelerate the companyโ€™s progress to becoming one of the most inclusive agencies in the country.

Florida A&M University (FAMU) alumnus Eric Winkfield has been named vice president of M Booth, a public relations agency in New York.ย 

Winkfield, a 2015 FAMU School of Journalism & Graphic Communication (SJGC) graduate, was hired in the newly created role to โ€œaccelerate progress toward M Boothโ€™s goal to become one of the most inclusive agencies in the country,โ€ the company said in its Sept. 21 announcement.

ย In vice president, Winkfield will be working closely and managing the diversity, equity, and inclusion (DE&I) efforts across M Booth and M Booth Health, the company said.

CEO Daleย Bornstein said the company is thrilled to have Winkfield in this critical role.

โ€œOur diversity, equity and inclusion journey beganย more than five years ago, and though we have made strides, we havenโ€™t createdย the meaningful change to become the agency we aspire to be,โ€ Bornstein said. โ€œEric will focus on holding our two agencies accountable, helping usย craft and implement changes to make us a place where employees feelย safe, valued, welcomed, and included. His experience in diversity, equity andย inclusion marketing, public affairs, and corporate communications will be a greatย benefit to our clients.โ€

Winkfield will work in the DE&I department to drive the recruitment and retention of Black and diverse talent, benchmark progress, and ensure accountability across the agency.ย 

ย โ€œThe opportunity to accelerate and strengthen M Boothโ€™s progress toward greater diversity, equity, and inclusion is both humbling and rewarding,โ€ Winkfield said. โ€œI have been mentored, trained, and coached by many giants in the PR and communications industry who have prepared me for this very assignment. I am excited to join an organization that is committed to building a more inclusive culture that better serves our employees, clients, and communities.โ€

After earning his bachelorโ€™s in public relations at FAMU, Winkfield obtained a masterโ€™s in integrated marketing communications from West Virginia University in 2016.ย 

Before joining M Booth, Winkfield worked for Pepco, a Washington, D.C.-based public utility company. At Pepco he held positions in both their communications department and external affairs department.

He is also still involved in FAMU SJGC as a mentor. In 2018, he was named the Plank Center for Leadership in Public Relationsโ€™ Emerging Leader.ย 

A member of Alpha Phi Alpha Fraternity, Inc., Winkfield serves on the board of advisors for After-School All Stars DC.ย 

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