Essence Inks Deal w/ Malaco Music for Contest Winner, Greta Prince


After being crowned the winner of ESSENCER&B Star competition, singer Greta Prince returned to the stage a year laterwhere her life changing journey began and made her Superlounge debut at thisyear’s ESSENCE Music Festival 2012 July 5-8 in New Orleans. In addition,ESSENCE announced today a promotional partnership with The Malaco MusicGroup who has signed an exclusive recording deal with the R&B star winnerthat encompasses her debut single as well as future works during the termsof the agreement under the Malaco Records label. Her first single, “YouShould Know,” (Produced by Warryn Campbell) is available Now for Free todownload, exclusively on (For a limited time) “You Should Know”is also currently in the Top 30 on the Billboard Hot Adult R&B Airplaychart.Today’s announcement marks the conclusion of an extraordinary past year forthe Atlanta, GA native and former Charlotte, NC accounts receivablespecialist. After beating out hundreds of aspiring hopefuls in ESSENCE’s andplatinum recording artist Perri “Pebbles” Reid’s search for America’s nextR&B singing sensation, Greta impressed the panel of celebrity judges, musicindustry professionals and ultimately the fans who voted for Greta as thewinner at the 2011 ESSENCE Music Festival and capped her victory by openingfor Mary J. Blige in front of 50,000 people at last year’s Festival.Comprising recording studios, record labels, music publishing companies,direct marketing operations, and distribution services, the Malaco MusicGroup takes original music from concept to consumer. Malaco has been makingand marketing definitive Soul, Blues and Gospel music since 1968.Notwithstanding, Malaco’s move into mainstream Urban music, Malaco’sexpanded repertoire also includes Jazz, Christian, as well as Children’smusic. Malaco is home to many recording artists and songwriters with acatalog of thousands of original recordings and musical copyrights.Additional information is available at <>

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