Prime Day started at 12pm PT / 3pm ET on Monday, July 16 offering an epic day (and a half) of our best deals; Amazon device deals start now –12am PT / 3am ET – save up to 50% on select Amazon devicesPrime Day will feature more than 140 Spotlight Deals in the U.S. – save $20 on Fire TV Stick with Alexa Voice Remote, only $19.99; up to 50% on apparel for the whole family from select Amazon brands, including Amazon Essentials, Goodthreads, Daily Ritual, and more; and up to 40% on select outdoor toys, including select Nerf, Green Toys, and Radio Flyer products.Prime Members can shop select deals in person at Whole Foods Market, Amazon Books, Amazon Pop-Up locations, and Treasure TruckPrime Day (and a half) will kick off at 12pm PT / 3pm ET on Monday, July 16, offering 36 hours of deal shopping and, with more than one million deals worldwide, there’s something for everyone – from tech enthusiasts to home chefs to fashion lovers. Prime Day will feature double the deals on Amazon devices, which start now – 12 hours early – and offer the biggest savings yet on Alexa-enabled products like Echo, Fire TV, and Fire tablets, in addition to new categories from home security to Echo devices with screens. Anyone can shop and save this Prime Day by joining Prime or starting a free trial at Amazon.com/primeday.Find Shopping Inspiration and Shop AnywhereTo find what they love even faster, members can explore Prime Day deals organized by more than 40 of the most-shopped-for interests – from style and fashion to electronics, cooking, travel, and more. Prime Members can shop for deals online, on the go via the Amazon App, or in person at Whole Foods Market, Amazon Books, Amazon Pop-Up locations, and Treasure Truck. Plus, members can watch live Prime Day programming at Amazon.com/primeday where hosts will reveal top deals, shopping tips, and trends during peak shopping times. In fact, members can shop featured products right there, as they’re watching.Prime Day Deals PreviewAmazon continues to add more and more deals. This year, members will find more than one million deals worldwide – up from more than 100,000 just two years ago. In addition to limited-time Lightning Deals throughout the 36-hour event, Prime Members in the U.S. will find more than 140 highly curated Spotlight Deals, which offer our deepest discounts on top brands and the most popular products. Below is a selection of deals members can expect to find on Prime Day.Amazon Devices:Prime Members new to Amazon Music Unlimited can get the best deal in Amazon Music history: Six months free of the premium music streaming service with purchase of select Amazon Echo devices during Prime DaySave $20 on Fire TV Stick with Alexa Voice Remote, only $19.99Save $110 on Toshiba 50-inch 4K Ultra HD Fire TV Edition, only $289.99Save $30 on Echo Spot, only $99.99Save $30 on Echo (Second Generation), only $69.99Save $20 on Echo Dot Kids Edition, only $59.99Save $100 on Echo Look, only $99.99Save $60 on Amazon Cloud Cam, only $59.99Save $75 on Ring Video Doorbell Pro, only $174Save $30 on Fire HD8 tablet with Alexa, only $49.99Save $30 on Fire HD 8 tablet and new Show Mode Charging Dock bundle, only $79.99Eligible Prime Members get 10% back on select Amazon devices, including Echo, Fire TV, and Kindle, when they shop on Prime Day using the Amazon Prime Rewards Visa Card or Amazon PrimeStore CardAmazon Brands:Save 30% on everyday essentials from AmazonFresh, Presto!, and SolimoSave up to 50% on apparel for the whole family, including Amazon Essentials, Goodthreads, Daily Ritual, and moreSave up to 30% on AmazonBasics items such as bedding, office products, cookware, and electronics accessoriesSave up to 30% on furniture and home décor from Rivet and Stone & BeamFashion:Save up to 50% on athleisure shoes for men and women from top-selling brands, including adidas, New Balance, and PumaSave up to 50% on activewear from top-selling brands, including Champion, Lacoste, Russell, and PumaSave up to 40% on select denim styles for kids from Levi’s and The Children’s PlaceSave up to 40% on select jeans for men and women from Hudson, NYDJ, and LuckyElectronics:Premium brand 49-inch 4K Smart TV, only $438Premium brand 55-inch 4K Smart TV, only $478Premium brand 65-inch 4K Smart TV, only $649Save $300 on LG V35 ThinQ, a Prime Exclusive phone, only $599.99Save up to 30% on the Bose SoundLink Micro Bluetooth speakerSave on Bose QuietComfort 25 Headphones, only $125Save on Sony WH-CH700N Wireless Noise-Canceling Headphones, only $98Save 50% on Sennheiser HD 4.50 SE Wireless Noise-Canceling HeadphonesSave 25% on Nura HeadphonesSave up to 40% on select Micro SD/SD Cards and USBsSave up to 35% on select monitors, laptops, and routersSave up to 35% on PC gaming laptops, desktops, and accessoriesSave up to 30% on 3D printersSave $400 on the Jibo RobotEligible Prime Members get 15% back on select Samsung TVs, audio, and more on Prime Day when shopping with the Amazon Prime Rewards Visa Card or Amazon Prime Store CardSmart Home:Save up to 40% on select Smart Home productsSave 40% or more on select Noon Home Smart Lighting productsSave 30% or more on a smart sprinkler controllerSave on Etekcity Wi-Fi Smart Plugs – works with AlexaHome & Kitchen:Save up to 30% on select furniture, mattresses, and rugsSave 30% on select Kenmore refrigerators, ranges, washers, and dryersSave on wine fridges from KalameraSave $100 on Opal Nugget Ice MakerSave 30% or more on Anova Sous VidesSave 30% on Coffee GatorSave over 30% on the Cricut Explore Air 2 Rose bundleSave up to 40% on select cat treats and suppliesVideo Games:Save 25% on Microsoft Xbox One S 1TB Starter Bundle + Rare Replay, only $229.99Save on Nintendo New 3DS XL – Super NES Edition with Super Mario Kart, only $149.99Save on Nintendo Switch Gaming Bundle, only $299.99Toys, Books & Baby:Save up to 40% on select outdoor toys, including select Nerf, Green Toys, and Radio Flyer productsSave up to 40% on select indoor toys, puzzles, and games, including select Play-Doh, Ravensburger, and Crayola productsSave 30% on select products from Melissa and DougSave 30% on select STEM toys, including select Anki, Osmo, andSphero productsSave up to 50% on select children’s booksSave up to 30% on select Fisher-Price baby productsSports & Outdoor:Save 30% or more on select Coleman camping gearSave 30% on the Traeger Renegade Elite GrillSave 30% on Blackstone 36” 4-Burner Outdoor Griddle StationSave on the Lifestraw Personal Water FilterAdditional Deals from Across Amazon:IMDbPro: Save 60% on a new annual membership to IMDbPro, only $95 – the lowest price everVirtual Dash Buttons: Prime Members receive an additional 15% off their first virtual Dash Button orderSubscribe & Save: Prime Members receive an additional 30% off their first Subscribe & Save subscriptionShop Deals from Small and Medium-Sized Businesses on AmazonThis Prime Day, members around the world can shop hundreds of thousands of deals from small and medium-sized businesses selling on Amazon. From Amazon Launchpad to Amazon Exclusives and Amazon Handmade, small and medium-sized businesses on Amazon are offering more deals than ever before. Some of these deals include:Save up to 50% on Tea Forte summer teas and accessoriesSave 50% on 23andMe Health + Ancestry Personal Genetic Service KitSave on the AncestryDNA Genetic Testing Kit, only $54.99Save up to 40% on Petcube Bites Pet Camera & Treat DispenserSave on Anker Powercore Power BanksSave up to 40% on toys and games from Mama Moon BoutiqueSave 20% or more on office products and furniture from Stand SteadySave 20% on select Amazon Handmade products from local artisansSave 20% on select Amazon Launchpad startup productsMore Ways to Shop and Save this Prime DayAmazon App: Members can shop anytime, anywhere with the Amazon App and set Watch a Deal alerts to start watching deals up to 6 hours before they are live. Prime Members can also use the Amazon App to unlock additional discounts on select Prime Day deals. Simply open the app, tap on the camera icon, and try the AR View, Product Search, Barcode Scanner, or Package X-Ray feature to get an additional $5 off select Prime Day deals purchased through the app. Use these features every 6 hours throughout Prime Day for multiple $5 discounts.Alexa Shopping: Alexa makes it easy to find the best Prime Day deals. Just ask, “Alexa, what are my Prime Day deals?” Track your Prime Day orders with Alexa. Just ask, “Alexa, where’s my stuff?” or set up Alexa delivery notifications in the Alexa app.AmazonFresh: Prime Members shopping AmazonFresh can stay cool this summer by stocking up on frozen treats, up to 30% off. Prime Members can also take advantage of up to 30% off everyday groceries and household supplies, and free Honey Nut Cheerios, while supplies last. Plus, new and existing AmazonFresh customers can get $30 off their order of $100 or more.Whole Foods Market: Through July 17, Prime Members who spend $10 in a single transaction in store and scan their Prime Code or provide their linked phone number at checkout will receive a $10 credit that can be used on Amazon during Prime Day. Plus, eligible Amazon Prime Rewards Visa cardmembers will enjoy double the rewards – 10% back – when shopping at Whole Foods Market on up to a total of $400 in purchases.Prime Members will also enjoy exclusive offers on select seasonal items like organic strawberries and Icelandic cod, and can shop Amazon device deals at select Whole Foods Market stores. Download the Whole Foods Market app and scan the Prime Code to start saving.Prime Now: Prime Members can shop hundreds of Prime Day deals through Prime Now for delivery in as little as an hour. Save on home essentials, snacks, beverages, and more with exclusive deals. New to Prime Now? Prime Members who have not yet tried Prime Now will receive $10 off their order before July 17 and get $10 to use towards a future order.Treasure Truck: Now available in 25 select cities, Treasure Truck is a new way for customers to shop this Prime Day. Customers can opt-in at Amazon.com/TreasureTruck to receive notifications for special offers, order the item, and pick up at the truck on Prime Day. Look for the truck at various locations this Prime Day.Amazon Books and Amazon Pop-Up: Prime Members can take advantage of Prime Day deals at 82 Amazon Books and Amazon Pop-Up locations in 21 states across the U.S. To find locations and hours, visit Amazon.com/stores.Amazon.com in Spanish: Customers can shop Prime Day deals, view their shopping cart, and place orders in Spanish. Preferred language settings can be updated in the Amazon App and on Amazon.com by clicking the ‘globe’ button located in the navigation bar at the top of the Amazon home screen. To date, millions of customers have chosen Spanish as their preferred language to shop on Amazon.com and in the Amazon App.Amazon Prime Credit Cards: Cardmembers can enjoy 5% back on all their Prime Day purchases when shopping with the Amazon Prime Rewards Visa Card or the Amazon Prime Store Card.
