Jacobs is back at it with a new series aimed at connecting artists and industry insiders in unique settings. Get ready for an elevated music experience.
Music industry veteran Bobbii Jacobs is launching a new event series called “Backstage Access Presents.” This initiative is designed as a destination-driven experience aimed at fostering connections between artists and industry tastemakers within intimate environments. The series will kick off in Napa Valley from April 14 to 16, 2024, and promises to blend live music with culinary delights, world-class wines, and engaging dialogue across different music formats.
This new series follows the successful debut of Heartland, which took place in August 2025 in Eastern Iowa. Heartland proved to be a standout event, raising over $100,000 for the Iowa State University Foundation. Proceeds were directed towards supporting the Iowa Concern Hotline, which offers mental wellness resources for farmers and ranchers. The Heartland event featured intimate performances, farm-to-table experiences, and a memorable closing concert at the iconic “Field of Dreams” movie site.
Jacobs’ previous work in the music industry has earned her a reputation for creating unique, once-in-a-lifetime experiences. Leslie Fram, co-founder of FEMco, praised Jacobs in a news release, stating, “Bobbii Jacobs creates magic! I’ve had the honor of working with Bobbi for many years. She has an undeniable vision for creating once-in-a-lifetime experiences that incorporate her passion for being a true artist advocate and champion.” Fram highlighted Jacobs’ focus on amplifying the voices of emerging artists while also recognizing established stars.
Jacobs’ unique understanding of the interplay between brands and music is noteworthy. She provides innovative avenues for brands to connect with audiences in a manner that feels genuine and impactful. As the music scene continues to evolve, Jacobs remains a pivotal figure, fostering collaboration and community.
More details concerning participating artists, programming highlights, and future destinations will be announced in the coming months, ensuring that this series is one to watch as it develops.
