Audacy welcomes Adriana Rizzo as Senior Vice President of Consumer Marketing, effective January 31. Rizzo will lead Audacy’s audience growth initiatives across brand strategy, creative, messaging, media planning and attribution, while also managing the company’s Alchemy function, focused on the strategic integration of exclusive content and programming to Audacy’s over 200 million listeners. She will report to Paul Suchman, Chief Marketing Officer.
“We’re thrilled to have Adriana join our growing team,” said Suchman. “Her hire underscores our commitment to world-class marketing and our vision to become the audio platform of choice for consumers.
The timing of Adriana’s hire is well aligned with our deep investments in technology and our future-proofed digital platform. Adriana will be a key partner to our business lines and to our marketing leads across broadcast, digital, sports betting and podcasting.”
“I’m very excited to be joining Audacy at such an important and strategic time for the company and the industry,” said Rizzo. “I look forward to working closely with this talented team and helping Audacy achieve new heights.”
Rizzo brings Audacy more than two decades of leadership across consumer brand management, digital product value creation, and audience growth. Most recently, she launched Discovery+, a breakthrough entrant in the streaming wars and the most successful product launch in Discovery’s history.
An ESPN digital veteran, Rizzo is also credited with the successful launch of WatchESPN, the rebrand of ESPN3 and the repositioning of ESPNInsider. Her early career includes marketing roles at Verizon, early-stage start-ups, and agency-side experience.