The Groundbreaking “Hit or Miss” Program: A New Era for Emerging Artists
As we embrace the year 2025, Music Choice, the leading free video on demand music provider, continues to revolutionize the industry with its innovative “Hit Or Miss” program. Initially launched a few years ago, the program offers an unrivalled platform for emerging artists to showcase their talent to a vast audience. The program’s success story is epitomized by the independent group Romeo, whose journey from being a fledgling band to having their music video available on Music Choice On Demand for millions of VOD subscribed households is nothing short of inspirational.
Romeo’s Breakthrough
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The first band to participate in the “Hit Or Miss” program was After Romeo, whose dedicated fan base played a pivotal role in their success. Their music video for “LOL (Love On Lock)” had a successful two-week trial run on Music Choice On Demand, a testament to their growing popularity.
After Romeo’s Journey
After Romeo, an American Pop group, was founded on the values of lifelong friendships and trust. They embarked on The Bully Proof Tour in partnership with Westfield and Simon Malls, visiting over 200 schools, twenty malls, and performing for a live audience of over 400,000 teens the country. The band members, Blake English, TC Carter, Jayk Purdy, Drew Ryan Scott, and Devin Fox, have built a strong following thanks to their unique sound and engaging performances.
The “Hit Or Miss” Program
The “Hit Or Miss” program offers a unique opportunity for artists to have their music video available for a two-week trial run on Music Choice On Demand. The more views a video gets, the higher its chances of staying On Demand. The program has given artists a new avenue to engage with their fans and has played a major role in promoting new talent in the music industry.
As After Romeo’s manager, Jonnie Forster states, “Our fans (“Bromeos & Juliets”) are our PR department, our marketing department, our everything. What better recognition of their commitment and voice than to have Music Choice create a new program inspired by their passion for After Romeo.”
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