FreshTracks Music UK Expands Team and Launches Revolutionary AI Technology
FreshTracks Music UK, a newly established MCPS Production Music publisher, has significantly bolstered its operations with the expansion of its UK division. The addition of three experienced executives to the team underlines its commitment to growth and innovation in the industry. Managing Director John Clifford, formerly Global Head of BMG PM and Universal PM UK, is now joined by Tayo Kazzim, Josie Kiely, and Charley Dunlop. Together, they bring a wealth of expertise to the company’s ambitious vision.
Tayo Kazzim, appointed as Head of Sales, takes charge of leading sales and marketing efforts in the UK. Based in London, Kazzim has previously held roles at PRS for Music, Imagem, and Extreme Music, where he cultivated extensive experience in music licensing and client relations. Reporting directly to Clifford, his leadership is set to strengthen FreshTracks’ market presence.
Josie Kiely joins as Senior Client Account Manager, leveraging her background from Warner Chappell Production Music, Viacom, and PPL. Her expertise in client relations and production music management adds significant depth to the team. Meanwhile, Charley Dunlop steps in as Client Account Manager, bringing her experience as a music consultant and supervisor at Sky, KPM/EMI, and BAM. Together, Kiely and Dunlop will ensure seamless client service and project execution.
Introducing Smart Search: A Revolution in Music Discovery
FreshTracks Music UK is not only expanding its team but also transforming the way music is discovered and selected for media projects. The company has unveiled its innovative Smart Search technology, powered by advanced large language model AI and the AIMS API. This groundbreaking tool addresses the age-old challenge of describing music for media by enabling users to communicate their needs in natural language.
Rather than relying on traditional keyword tagging, Smart Search allows clients to describe their projects by detailing scenes, storylines, locations, artist references, or even pasting relevant text. The AI-driven system processes these inputs and delivers precise track recommendations from the FreshTracks catalogue, offering a more intuitive and effective search experience.
Smart Search eliminates common issues such as metadata limitations, inconsistent tagging, and keyword ambiguity. It is capable of recognizing local languages, ensuring accessibility and ease of use for clients across FreshTracks’ network, which spans 10 European countries.
Industry Leadership and Award Recognition
John Clifford, the Founder of True Road Music and Managing Director of FreshTracks Music UK, expressed enthusiasm for the company’s direction. “The introduction of Tayo, Josie, and Charley enhances our ability to deliver top-tier service to clients and broadcasters. With the launch of Smart Search, we are setting a new standard in music search technology and solidifying our position as industry leaders.”
FreshTracks Music catalogues have been recognized with nominations in the 2023 Production Music Awards across multiple categories, including Best Ambient/Minimalist, Best Folk, Best Electronic, and Best Christmas. These accolades reflect the company’s commitment to quality and innovation in production music.
Expanding Horizons Across Europe
FreshTracks Music UK’s growth also aligns with the broader expansion of the FreshTracks network, which now operates in 10 European countries. By sub-publishing select quality Production Music from international labels, the UK division enhances the reach and diversity of the company’s repertoire. This expansion ensures that FreshTracks continues to meet the evolving needs of media professionals, offering a comprehensive and forward-thinking approach to production music.
With a dynamic team and cutting-edge technology, FreshTracks Music UK is poised to redefine the music licensing landscape.
