Spotify is strengthening its commitment to independent music by hiring a new Manager, Indie Label Partnerships based in Los Angeles, a move that directly impacts how frontline indie labels and distributors access priority streaming campaigns. This strategic addition to the Artist & Label Partnerships team signals Spotify’s intent to deepen relationships with the independent sector, ensuring that smaller labels receive the same level of campaign execution and strategic planning as major partners.
Strategic Campaign Execution for Indie Partners
The new role is designed to serve as the primary point of contact for multiple key partners across the independent music sector, bridging the gap between label priorities and Spotify’s marketing initiatives. The Manager will partner directly with labels and distributors to develop and execute priority campaigns, covering the entire lifecycle from strategic planning and briefing through launch. This includes monitoring artist, label, and cultural priorities to identify opportunities for Spotify support across both on-platform and off-platform initiatives. By embedding a dedicated leader focused on indie relationships, Spotify aims to create and execute impactful initiatives that specifically support frontline label partners and distributors, ensuring their frontline releases gain maximum visibility.
Building a Dedicated Indie Partnership Team
This hiring decision reflects a broader organizational shift within Spotify to prioritize the independent music ecosystem. The Manager will work closely with the Music Partnerships & Audience team on local strategic initiatives while collaborating with international counterparts on global campaigns. The position reports to the Lead, Indie Partnerships & Programs, reinforcing the existence of a specialized team dedicated to indie growth. Spotify is seeking an outstanding candidate who is an enthusiastic indie music fan and a proven leader with experience building and maintaining partner relationships. The role requires 5+ years of experience leading marketing initiatives, partnership programs, or account management within the music industry, including labels, artist management, distribution, or streaming sectors.
The position is based in Los Angeles, California, with a base salary range of $92,126 to $131,609 plus equity, highlighting the company’s investment in high-caliber talent to drive mutual success for Spotify and its industry partners. This expansion ensures that independent labels receive the operational support and strategic attention necessary to compete in the evolving streaming landscape.
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