Satellite Radio
รขโฌยข Satellite Radio listening continues to slowly increase in Spring 2007:
รขโยฆ Approximately 6.9 percent of metro in-tab diaries contained satellite radio listening (up from 5.9 percent in Fall 2006).
รขโยฆ Approximately 4.1 percent of the metro unweighted quarter hours were credited to a satellite channel or service (up from 3.5 percent in Fall 2006).
รขโฌยข Spring 2007 diaries include listening to 303 different satellite radio channels (297 different channels received credit in Fall 2006).
รขโฌยข The vast majority of satellite entries clearly identify both the service and channel (e.g. รขโฌลSirius Howard 101รขโฌย or รขโฌลXM 80รขโฌโขs on 8รขโฌย).
รขโฌยข Detailed diary edit procedures are in place to credit satellite radio entries.
รขโยฆ A satellite radio entry can be credited to a channel (majority of entries).
o A satellite radio entry can be credited to a service (e.g. รขโฌลSirius Satellite Radioรขโฌย or รขโฌลXM Satellite Radioรขโฌย).
o A satellite radio entry can be credited as Unidentified (e.g. รขโฌลSatellite Radioรขโฌย).
รขโฌยข All satellite radio recorded listening is included in Persons Using Radio (PUR) estimates.