Keith Sweat Brings R&B Group Dru Hill Back Together on Platinum House
Legendary Atlanta R&B singer and radio personality Keith Sweat is stepping into the role of peacemaker and producer with his upcoming show, Keith Sweat’s Platinum House. The one-hour special, airing February 23 on Peachtree TV, focuses on reuniting the iconic ’90s R&B group Dru Hill, offering a mix of reality TV drama and music industry nostalgia.
The Premise: A 30-Day Journey to Reconciliation
In Platinum House, Dru Hill members Jazz, Nokio, Sisqo, and Tao will move to Atlanta and live together for 30 days. The goal? To resolve their differences and, hopefully, begin working on their first collaborative album since 2002. Known for their hits like “In My Bed” and “How Deep Is Your Love,” Dru Hill dominated the R&B charts in their heyday but struggled with internal tensions that ultimately derailed their career as a group.
Keith Sweat’s Vision for the Show
Sweat’s involvement is deeply personal. “I produced Platinum House because I’ve seen firsthand the challenges faced by R&B groups of the late ’80s and ’90s,” Sweat said in a press release. “While many had immense talent, issues like anger, frustration, and clashing egos often got in the way. My goal is to help Dru Hill move past those struggles and reignite the spark that made them a success.”
Can Dru Hill Recapture the Magic?
The show comes at a time when the music industry has evolved significantly, raising questions about whether Dru Hill can regain relevance. While nostalgia is a powerful force, Sweat is banking on their undeniable talent to win back fans. “The public wants it, and the music industry needs it,” he claimed, adding that the group’s harmony and chemistry could still resonate in today’s landscape.
Why Platinum House Matters
The show’s title, Platinum House, reflects Sweat’s ambition to help Dru Hill reclaim their status as platinum-selling artists. Beyond the music, the show offers a behind-the-scenes look at the complex relationships and emotional challenges that often come with being part of a group. Whether or not the public is ready for Dru Hill’s return, Platinum House promises to deliver an engaging mix of nostalgia, drama, and redemption.
As Sweat and Dru Hill embark on this bold journey, fans and skeptics alike will be watching to see if the group can overcome their past and build a future worth celebrating.
