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Musicians and Artists Rely on MySpace to Market Music; Even Baby Boomer Bands Should Get on Board MySpace for Musicians book shows artists how to promote music online. Now that adults account for almost 70 percent of MySpacers, “It’s not just for major labels and teenagers,” says author Fran Vincent. “MySpace is a must for all indie musicians.”
Search for your favorite Top 40 bands and their MySpace page will pop up near the top of the results. It seems every musician has a MySpace page – a bite-sized, sometimes kitschy, artist snapshot and virtual demo combined. Industry insiders say it’s an integral marketing tool to reach music hungry fans today. But how do indie and unsigned artists market themselves on MySpace, build a fan base, and cut through the noise created by more than 2 million other artists on the site? Author and music industry consultant Fran Vincent shows MySpace newbies how it’s done in her new book, “MySpace for Musicians: The Comprehensive Guide to Promoting Your Music Online,” published by Thomson Course Technology.
“Having a regular Web site is not enough anymore. Every major record label is promoting artists on MySpace, and they expect that indie and unsigned artists will do the same. In fact, A&R reps, music publishers and supervisors are actively combing through profiles looking for the next big thing,” says Detroit-based Vincent, who is herself a musician and writes for national music magazines like Electronic Musician and InTune Magazine. “No matter how computer illiterate you think you are, you can and should promote yourself on social networks like MySpace.”