Still not taking internet radio seriously? Pandora‘s theme is: “It’s a New Kind of Radio – Stations that only play music you like.”
Pandora goes on to state: “Now you can listen to Pandora on your mobile phone – in the car, at the gym, on the train – wherever and whenever you’re in the mood to listen to great music.
Enjoy all the stations you’ve created on the web – and create new ones right from your mobile phone. You can also rate songs using thumbs up and thumbs down, and bookmark favorite artists and songs. Pandora on your phone is fully integrated with Pandora on the web, so everything you create, rate or bookmark on the phone also appears the next time you’re back on the web.”
Commercial radio can’t claim any of this. For the most part it picks a very limited amount of music for the listeners and radio hasn’t learned from the Napster/Mp3 debacle of the early 2000s. The reason so many people downloaded free music was first because it was free but second because they could get the music they wanted to hear. So why is commercial radio still playing tight playlists of the same 30 songs? Research? Does American Idol “research” talent? No the audience picks who THEY want. Same concept.
Why is commercial radio so far behind? I say the people working in upper management are to blame. They are dated and out of touch and the corporations are going by reputation and tenure in hiring these people and keeping them on board instead of understanding the radio industry has forever changed and it requires a fresh perspective.
I’ve been warning your guys about this for a couple of years now and it looks like 2010 will be the year that internet radio makes an impact and all hell is about to break lose. This is a great part of the reason I put together the new Now-u-Know “Online Marketing” series because I KNOW of SEVERAL urban stations that are about to literally go off the air, they are not going to make it past 2010. if you currently work in commercial radio, the possibilities for greater opportunities are ENDLESS online. Just look at what’s happened for former radio morning hosts, Charlamagne who just got a show on MTV from his online videos and Star and Buc Wild, who have had numerous offers from various internet outlets to participate. Just like American Idol and the X Factor has changed the music industry forever, internet radio will change commercial radio forever. Advertisers are already headed online for media buys and this stations will be/are programmed by the hosts. The concept will open up urban radio to go back to the programming of the 60s and the 70s where the DJs were the stars. Consultants, Syndication, Programming and independent promotions are going to greatly suffer by the internet concept and listeners will win…again. What are commercial stations going to do to compete now that internet radio devices are also being sold and put in cars too? PPM is already ranking the impact of the internet listening for commercial stations, yet it appears we are still not convinced? Urban radio, is going to get hit the hardest, I hate to say it but it’s true and the culprit is the current overflow of syndication by out of touch, dated hosts. Internet radio is going to create stars… mark my words.
East Village Radio, which broadcasts free streaming Internet radio 24 hours a day from its street-level DJ booth on the Lower East Side, is looking to bring on three to four new staffers in the coming months. That’s a 50% increase over its current seven full-time employees—not counting the 100-plus different DJs.
“Internet radio is here, and we are in an aggressive growth phase,” says Peter Ferraro, general manager at EVR. He says the station is focused on solidifying its marketing, branding and public relations operations.
EVR, which moved online after the Federal Communications Commission forced the shutdown of its pirated 88.1 FM station in 2003, recently launched its first iPhone application and is currently in discussions with potential sponsors.