Spring 2007 Diary Credit Update: Part 1, Satellite Radio

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Satellite Radio

รขโ‚ฌยข Satellite Radio listening continues to slowly increase in Spring 2007:
รขโ€”ยฆ Approximately 6.9 percent of metro in-tab diaries contained satellite radio listening (up from 5.9 percent in Fall 2006).
รขโ€”ยฆ Approximately 4.1 percent of the metro unweighted quarter hours were credited to a satellite channel or service (up from 3.5 percent in Fall 2006).
รขโ‚ฌยข Spring 2007 diaries include listening to 303 different satellite radio channels (297 different channels received credit in Fall 2006).
รขโ‚ฌยข The vast majority of satellite entries clearly identify both the service and channel (e.g. รขโ‚ฌล“Sirius Howard 101รขโ‚ฌย or รขโ‚ฌล“XM 80รขโ‚ฌโ„ขs on 8รขโ‚ฌย).
รขโ‚ฌยข Detailed diary edit procedures are in place to credit satellite radio entries.
รขโ€”ยฆ A satellite radio entry can be credited to a channel (majority of entries).
o A satellite radio entry can be credited to a service (e.g. รขโ‚ฌล“Sirius Satellite Radioรขโ‚ฌย or รขโ‚ฌล“XM Satellite Radioรขโ‚ฌย).

o A satellite radio entry can be credited as Unidentified (e.g. รขโ‚ฌล“Satellite Radioรขโ‚ฌย).

รขโ‚ฌยข All satellite radio recorded listening is included in Persons Using Radio (PUR) estimates.