Home Radio and Music Industry News Sony/ATV Signs Worldwide Deal with Ir Sais

Sony/ATV Signs Worldwide Deal with Ir Sais


Digital and Radio Facts: Today, Sony/ATV Music Publishing Benelux announced it has signed an exclusive, worldwide publishing deal with songwriter, producer, and artist Ir Sais.

Originally from the Caribbean Island of Bonaire, Ir Sais is known for his viral hit song “Dream Girl,” which was created entirely by Ir himself in his native Papiamento language. His song inspired the “Dream Girl TikTok Challenge” and immediately grew in popularity, earning over 4 billion TikTok streams and dominating charts worldwide. Recently, his single was featured in a popular remix with Sony Music Entertainment’s Puerto Rican superstar Rauw Alejandro. Since his success with “Dream Girl,” Ir Sais has garnered over 300,000 YouTube subscribers and a top position on Spotify’s Global Viral chart. 

Niels Walboomers, Managing Director of Sony/ATV Music Publishing Benelux, stated, “Sony/ATV is incredibly proud to represent Ir Sais alongside his manager Veikko. Coming from a small Island in the Dutch Caribbean, Bonaire, he has captured fans with his incredible, authentic sound. We are thrilled to join Ir Sais as he makes his native language, Papiamento, heard all over the globe. Papiamento pal Mundo, Ir Sais for the world!”

Manager Veikko Fuhrmann said, “When I discovered Ir Sais and his song “Dream Girl” in a viral playlist in Panama two years ago, he welcomed me into his family and showcased his talents as a songwriter, producer and arranger. He has created his own unique genre with his original sounds and Papiamento language. I’m excited to have Niels and his team at Sony/ATV Benelux join us as we support Ir Sais and his rising career.”

Ir Sais said, “I wrote my first song when I was twelve and have been a creator since. Moving from Bonaire to Holland opened my eyes to the business side of the music industry. I’m super excited to join the family of Sony/ATV, the #1 publisher in the world, and I’m excited to collaborate with the world!”

Irgwin Placido Sluis, better known as Ir Sais, began teaching himself music when he was just seven years old and later became a multi-instrumentalist with impressive talent. After moving to the Netherlands in 2009, Ir Sais worked on musical projects with W.S.R Label Mostaman and established his own production studio out of his home. Ir Sais first gained notoriety in 2010 when he launched his first single “Schatje zeg maar” (Baby Just Tell Me), which quickly became popular. Since then, his self-released albums Heat and Deeper and Deeper 2.0 have accumulated more than 100 million streams and views.



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