Emerging Memphis rapper Clay “Krucial” Perry III has just shared a new video for “Not My Fault” with the announcement of his major label debut mixtape titled If We Must Die via Tay Keith’s Drumatized label and Warner Records.
The Memphis upstart is forging a path to stardom as an emerging artist with new music and visuals, however, Clay is no stranger to balling with the bigs at game time. The native Tennessean mastered the craft of mixing records and has engineered artists from the likes of NBA Youngboy to Rico Nasty and many more. The artful new video for “Not My Fault” finds Clay solo in the night hours harmonizing promises of retaliation while making it abundantly clear over the guitar-laden production, he is not the one to blame. “Not My Fault” arrives on the heels of his previous release “4TheDayiGo” as Clay continues to build on the visual narrative driven by his storytelling lyrics we can expect on the forthcoming project If We Must Die.
Under the “Krucial” moniker, Clay released several well-received projects independently including Krucifix in 2018 and 2019’s It Could’ve Been Different and The Hussle Theory, which garnered the attention of prominent super-producer and fellow Memphis native Tay Keith. In 2020, Tay Keith signed Clay “Krucial” Perry III to his growing label, Drumatized, as their debut act. Now with a new deal and EP slated to hit the streets on March 19th, sky’s the limit for Memphis’ finest. |
