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Nielsen Honored for Diversity

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Radio Facts: Radio Facts: Nielsen Honored for Diversity

Nielsen has been named to DiversityInc.'s 2015 Top 50 Companies for Diversity ranking for the second consecutive year. Advancing eight spots from 2014, Nielsen was ranked number 42 this year. Diversity and inclusion are a top business priority at Nielsen, and its leadership is committed to a workforce that is reflective of the global communities and clients it serves.

“Inclusion is a cornerstone of Nielsen's success around the world. Measuring what consumers watch and buy wherever they are and however they choose to do it is our mission. But it is our diverse workforce that helps us to reach and understand all of those consumers effectively,” said Mitch Barns, Chief Executive Officer, Nielsen. “Diversity and inclusion are crucial to our growth, strength, and ability to innovate. It is not simply a good practice, it is good business.”

Each company's rank is based on objective analysis of 183 separate factors, based on data from a 300-question survey. The four equally weighted areas of measurement include Talent Pipeline, Equitable Talent Development, CEO/Leadership Commitment, and Supplier Diversity.

Nielsen has worked diligently to employ strong global leadership-training programs for high-potentials from underrepresented groups. The company also uses its seven employee resource groups for recruitment and talent development, which includes an 18-month leadership-development program focused on cross- cultural coaching, executive networking and building knowledge. Frequent exposure to senior leadership is also part of the process. Under the guidance of Dr. D. Sangeeta, Chief Diversity Officer and Head of Global Measurement Science, and Angela Talton, Senior Vice President, Global Diversity & Inclusion, Nielsen not only follows existing best practices, but strives to create new ones.

“Diversity and inclusion are woven into the fabric of Nielsen. Our global footprint coupled with our commitment to a culture of inclusion at every level of the company has helped us build a workforce that mirrors the populations we serve,” said Dr. D. Sangeeta, Chief Diversity Officer, Nielsen. “Our diverse associates and their varied perspectives help us serve clients in new and effective ways, and that enables Nielsen to deliver increasing value to all our stakeholders and strengthens our company for growth.”

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