THE EVOLUTION OF NEXT-GEN TV: THE JOURNEY OF ATSC 3.0 FROM 2018 TO 2025
As we embrace 2025, let’s take a moment to reflect on the remarkable journey and evolution of ATSC 3.0, the next-generation broadcast TV standard that has been transforming the broadcasting landscape since its introduction. This blog post provides an in-depth look into the collaborative effort by industry giants like FOX Television Stations, NBC and Telemundo Owned Stations Group, Univision, Pearl TV, and SpectrumCo, as they committed to the introduction and widespread adoption of ATSC 3.0. This post also highlights the successful Phoenix Model Market pilot project and the significant impact of ATSC 3.0 on audience , content delivery, advertising, and new market opportunities. So, buckle up as we journey to 2018 and beyond, exploring the ATSC 3.0 evolution story.
THE COMMITMENT TO ATSC 3.0
” target=”_blank”> at the 2018 NAB Show New York, executives from FOX Television Stations; NBC and Telemundo Owned Stations Group; Univision; TEGNA, Inc. (for Pearl TV), and Nexstar Media Group (for SpectrumCo) their collaborative effort and support for the introduction of ATSC 3.0. The ATSC 3.0 next-generation broadcast TV standard was designed to greatly enhance over-the-air services for viewers while bringing together broadcast and broadband functionality to give audiences more content and choice. This new standard was broadly launched by individual broadcasters beginning in 2020, concurrent with the anticipated introduction of consumer TV products equipped to receive ATSC 3.0.
THE PHOENIX MODEL MARKET PILOT PROJECT
Today’s announcement follows the initial success of the Phoenix Model Market pilot project that today includes English and Spanish-language television Radio Stations in Phoenix, the nation’s 11th largest television market. Participating broadcast groups represent an industry-wide effort for ATSC 3.0 deployment.
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THE CONSUMER PERSPECTIVE
A September 2018 consumer survey conducted by Magid for Pearl TV and the Consumer Technology Association (CTA) shows exceptionally strong consumer interest in a next-gen TV service that would offer all the programming of live over-the-air TV (such as local news, live sports, programming from ABC, CBS, NBC, Fox and other broadcast networks) and adds improved features that could enhance the viewing for consumers.
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Fast forward to 2025, and we can confidently assert that ATSC 3.0 has indeed revolutionized the broadcasting industry in ways previously unimaginable. The journey continues, and we eagerly anticipate what the future holds for next-gen TV.
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