— Panel to reveal “What America’s Most Influential Marketers Say About Radio” —
WASHINGTON, DC – Leading marketing executives from major name brand s will be on hand to share their insights on radio in a super session entitled “What America’s Most Influential Marketers Say About Radio.” The session will take place on Thursday, September 27 at 1:30 p.m. during The NAB Radio Show at the Charlotte Convention Center.
The session will feature marketing executives from Anheuser-Busch, Dunkin’ Donuts, Pepsi-Cola and Carat, who will discuss their vision of marketing for the future and the expectations they have for their radio partners.
Frances Allen is brand marketing officer at Dunkin’ Donuts. Allen is responsible for the development and execution of marketing strategies and initiatives. Prior to Dunkin’ Donuts, Allen was vice president of marketing at Sony Ericsson Mobile Communications, where she developed the company’s marketing strategies and implementation plans for the U.S. and Canada.
Frank Cooper III is vice president of marketing for Pepsi-Cola in North America (PCNA). Cooper was formerly vice president of promotions and interactive marketing at Pepsi-Cola, where he supervised the company’s retail marketing efforts and leading digital marketing strategies and initiatives. Under Cooper’s leadership of the Interactive Marketing Department, Pepsi was awarded the “Best Marketing Web Site of the Year” by Advertising Age magazine.