iHeartMedia Lexington announced today community partnerships with eight local nonprofit organizations that address one or more of the following needs in the community: mental health, youth development and addiction. Beginning today, iHeartMedia Lexington will support the mission of these organization through the stations’ assets including on-air, on stations’ websites and on social media.
iHeartMedia Lexington will create in-kind media campaigns for the following nonprofit organizations: Alpha Beta Lambda Chapter of Lexington; Allegro Dance Project; Court Appointed Special Advocates (CASA) of Lexington; Central Music Academy; Girl Scouts of Kentucky’s Wilderness Road; Goodwill Industries of Kentucky; Newton’s Attic; and Recovery Café Lexington. The last set of media campaigns will end in December 2022.
Each community partner will be promoted during a three-month marketing campaign based on their specific needs, including seeking volunteers, raising awareness and promoting events. iHeartMedia Lexington’s Local Advisory Board (LAB), comprised of over 10 community leaders, educators, and entrepreneurs, selected the recipients through an extensive application process. Additionally, the LAB identified the following key needs to be most impactful in the Lexington community: Mental Health, Youth Development, and Addiction.
“We are so excited for the opportunity to partner with iHeartMedia Lexington in the coming year,” said Haleigh McGraw, Communications & Brand Director with Girl Scouts of Kentucky’s Wilderness Road. “Through this partnership we look forward to the increase in visibility and awareness about Girl Scouting in Kentucky. We can’t wait to show the awesome work our Girl Scouts do through service and community action projects throughout our community.”
“iHeartMedia Lexington is committed to investing in the local community,” said Earl Jones, Metro President of iHeartMedia Kentucky. “It is important that we continue to use our reach to support organizations that are working to better our community and we’re excited to serve some of Lexington’s dedicated organizations.”
iHeartMedia is the leading media outlet in the Lexington market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 150 million registered users.
