As we journey through 2025, it’s heartening to see collaborations that yield positive impact. One such partnership that has continued to gain momentum is that of Cricket Wireless and six-time Grammy nominee, Tamia, who have joined hands with Susan G. Komen for the Cure, San Diego. They have come together to promote Breast Cancer Awareness month and stimulate conversations about it. Their initiative involves downloads of Tamia’s , ‘Beautiful Surprise,’ and a specially curated playlist, ‘Tamia’s Songs of Courage.’ With each download, a contribution is made to Susan G. Komen for the Cure, San Diego. Their combined efforts have been instrumental in enhancing the awareness and support for breast cancer at both national and local levels.
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Susan G. Komen for the Cure, San Diego Partnership with Cricket
To kick off the partnership, Tamia, with her international success as an R&B star, joined forces with Cricket to stimulate conversations about Breast Cancer Awareness Month through downloads of her , ‘Beautiful Surprise,’ and an exclusive Muve Music® playlist called ‘Tamia’s Songs of Courage.’ Cricket will donate $0.05 to Susan G. Komen for the Cure, San Diego for every download of Tamia’s or playlist until the end of the year, up to a maximum of $5,000.
Role of Social Media in Raising Awareness
Over the next two weeks, Cricket and Tamia will be inviting their followers to help raise awareness of the San Diego Susan G. Komen Race for the Cure through social media blasts on Twitter using #MuveeCure.
Support from Cricket and Susan G. Komen for the Cure
Cricket and Muve Music are proud to support Breast Cancer Awareness Month,” said Richard Marks, Sales Director and Interim General Manager for Cricket in California and Nevada. “Cricket is excited to power a dedicated playlist by Tamia and to help raise awareness, along with Susan G. Komen for the Cure, about understanding and mitigating the risks of breast cancer.”
Impact of the Partnership
This partnership is happening because both our organizations believe in the power of music to make a difference in the lives of the women listening,” said Laura Farmer Sherman, Executive Director of Susan G. Komen for the Cure in San Diego County. “We are always inspired by corporations like Cricket who step forward to make a difference. The funds raised through this promotion will save lives and support us in helping uninsured women in our County get access to free treatments and services.”
Words from Tamia
“An estimated 1 out of 8 U.S. women will develop invasive breast cancer over the course of her lifetime. These are our nation’s mothers, daughters, grandmothers, &; professionals. Breast Cancer touches all of us in some way,” said Tamia. “As a woman living with MS, I understand the trials and tribulations of someone battling a life-threatening illness. Education, proper funding, and early detection are crucial to winning the fight. Please support this worthy cause and let’s find a cure.”
How to Support the Cause
Instructions on how to get Tamia’s and Playlist…
#MusicForACause #BreastCancerAwareness #SusanGKomen #Tamia #CricketWireless
