The Evolving Landscape of Radio Listening: An Insight into Nielsen’s Decade-Old Ratings
The world has changed dramatically since 2014, but one thing that remains consistent is the power of radio as a medium of communication. Even with the proliferation of digital platforms, radio continues to reach millions of diverse listeners each week. Let’s take a trip down memory lane to Nielsen’s December 2014 RADAR® Radio Network Ratings. Back then, Nielsen reported that more than 177 million Americans age 12 or older tuned into a network radio commercial during an average week. As we reflect on the past and look towards the future, we can see the enduring relevance of radio and the evolving nature of its audience.
Nielsen’s 2014 RADAR Report: A Retrospective Analysis
The December 2014 RADAR report showcased the broad appeal of network radio across various age groups. Despite the ever-growing options for media consumption, the reach of radio remained significant. Let’s delve into the numbers.
Selected Audience Results from Nielsen’s 2014 Report
According to the report, commercials aired on the 46 measured radio networks reached:
- 66.6% of persons aged 12+ (177.5 million listeners)
- 69.5% of persons aged 18-49 (93.6 million listeners)
- 70.3% of persons aged 25-54 (88.1 million listeners)
- 61.5% of Hispanics aged 12+ (26.3 million listeners)
- 73.8% of African-Americans aged 12+ (25.1 million listeners)
These figures highlight radio’s widespread reach in the Top 25 DMAs® (designated market areas):
Understanding the RADAR Report
Published by Nielsen, the RADAR (Radio’s All Dimension Audience Research) December 2014 Report was the standard currency for national network radio ratings, measuring 46 individual radio networks. The sample size for the report was 395,978 persons aged 12 and older. This sample was designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports. The report included data from the total US, encompassing 48 Nielsen PPM® markets, and 219 Nielsen diary metros. The survey period for RADAR 123 covered Sept. 12, 2013, to Sept. 10, 2014.
Looking Back to Look Forward
As we reflect on Nielsen’s 2014 report, it’s exciting to see how radio has evolved and continues to be a vital medium, reaching millions of unique listeners every week. Nielsen, a global information and measurement company, continues to provide valuable insights into the ever-changing media landscape. It’s a fascinating journey, and we can’t wait to see where it leads.
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