BMG has promoted Patrick J�st to Executive Vice-President Licensing & Marketing International, leading the company’s worldwide sync and brand marketing activities across both recordings and music publishing.
J�st, who first joined BMG in 2009, heads the company’s international team of sync and licensing staff in nine territories. He previously held the position of SVP Licensing & Marketing International.
BMG CEO Hartwig Masuch said, “This is well-deserved recognition of Patrick’s success in not only building probably the most integrated international sync team in the world, but also consistently delivering one of our fastest-growing revenue streams.”
BMG now represents a catalogue of over one million songs and more than 250,000 recordings.
The company manages sync and licensing according to its one-company-many-offices philosophy with its unified international team working with the company’s sub-publishers, all coordinated through J�st. The aim is to give writer and artist clients genuine international representation and its sync customers access to the company’s worldwide repertoire and expertise.
Said J�st, “While BMG’s growing scale has inevitably put us on the sync map, it is the quality of our service and the very tight integration of our team across the world of which we are most proud. The results suggest we have found the optimum mix of having local people on the ground and a centralized infrastructure.”
Recent BMG licensing successes include: The Kinks original master of ‘All Day And All Of The Night’ for Adidas, Goldfrapp’s original recording of ‘Oh La La’ for Apple, Blondie’s ‘Heart Of Glass’ for H&M, and BMG Artist Services signings Samsaya for Smirnoff and Moon Taxi for BMW.
Patrick J�st began his professional career with Sony Music Germany and Frankfurt-based 3P Records, before becoming Manager Talent & Artist Relations at MTV Central, with responsibility for video selection and marketing cooperation with record companies, artists and managers. From 2002 to 2008, he established and headed the sync department at Sony/ATV Music Publishing in Germany.