BET scored rating success with the premieres and encores of “BET HIP HOP AWARDS” 2022, “RAP CITY ’22,” and�“DJ CASSIDY’S PASS THE MIC: BET HIP HOP AWARDS EDITION”�last Tuesday night. BET celebrated the impact of Hip Hop and brought�together the hottest names in Hip Hop music for an unforgettable night of explosive performances and culture-defining moments. The�”BET HIP HOP AWARDS” 2022,�drew 2 MM Total Viewers P2+ (EDAC),�as it was simulcast LIVE across four Paramount Global Networks including BET Her, MTV2, and VH1,�1.7 MM Total Viewers�P2+ tuning in on BET alone.**
On linear, “BET HIP HOP AWARDS” 2022 garnered a�.718 P18-49 rating, 455K viewers P18-49,�during premiere night (EDAC across BET, BET Her, MTV2, and VH1 on 10/4/22),�up +3%�year-over-year on ratings.*�On BET alone, the telecast scored a�.553 P18-49 rating (708K total viewers P2+), up�21%�year-over-year. BET now has the�top 4 cable award shows of 2022 for Black viewers:�”BET Awards” (#1), “BET Hip Hop Awards” (#2), “Stellar Awards” (#3), and “NAACP Image Awards” (#4).�The�”BET HIP HOP AWARDS” 2022�was the�#1�program for the night on all TV (Cable & Broadcast)�for Black viewers 18-49.*�
BET broke records and scored triple-digit success with digital and social views last night with the airing of “BET HIP HOP AWARDS” 2022. BET celebrated the impact of Hip Hop and brought together the hottest names in Hip Hop music for an unforgettable night of explosive performances and culture-defining moments across platforms. The trailblazing franchise broke records and demolished the competition, with�over 244M views,�181% up Year-Over-Year�across BET Digital platforms.**
“BET HIP HOP AWARDS”�2022�is the�#1 most social primetime program across all of TV,�and�the�#1 most social cable entertainment telecast this Fall to-date. (9/1/22-10/4/22, excludes sports & wrestling,�LINK)**��”BET HIP HOP AWARDS” 2022 ranks in the�Top Ten�most social cable awards show year-to-date at 1.3 Million interactions.** #HipHopAwards�trended�on Twitter�in the top 10 for�nine consecutive hours�in the US and for�four consecutive hours�worldwide*Watch an encore airing of the award show tonight, October 5�at Midnight�ET/PT on BET.***
“RAP CITY ’22” garnered a�.298 P18-49 rating on BET�(356K P2+) and�“DJ’ CASSIDY’S PASS THE MIC: BET HIP HOP AWARDS EDITION”�special a�.388 P18-49 rating�(489K P2+) during premiere night.�”RAP CITY ’22,“�had�389K views�across social (Facebook, Instagram, Twitter, YouTube, and TikTok),�and�“DJ’ CASSIDY’S PASS THE MIC: BET HIP HOP AWARDS EDITION”�secured over�8.9M views�across social platforms.*** Click any image to start a slideshow.
