Digital and Radio Facts:
CBS RADIO Pittsburgh today unveiled the market’s newest radio station, “KDKA Traffic & Weather Together”. The HD station will provide reliable, up-to-the-minute traffic and weather information for the Pittsburgh, PA area.
KDKA Traffic & Weather Together” is a product extension of NewsRadio 1020 KDKA (KDKA-AM), and can be heard on 107.9 HD3 using an HD Radio, via the online streaming app Radio.com, in Wi-Fi connected cars, and Amazon Echo or Alexa-enabled devices through the TuneIn app.
CBS RADIO Pittsburgh Senior Vice President and Market Manager Michael Young commented, “Radio listeners in Western Pennsylvania have long relied on accurate and timely local updates from NewsRadio 1020 KDKA. By utilizing the station’s trusted resources we have produced a product that is solely dedicated to providing continuous traffic and weather updates to the local communities we serve. ”
“Our audience members lead full and active lives,” added Mark Anderson, CBS RADIO Pittsburgh Vice President of Programming. “The new ‘KDKA Traffic & Weather Together’ station was designed with their needs in mind and will deliver important local information to them in a fast paced, on-demand format that matches the immediacy of their lifestyle.”
“KDKA Traffic & Weather Together” will air live weekdays from 5 am to 7 pm, ET, offering real-time traffic reports and weather information. Weeknights and weekends will also feature current road closure and construction updates, along with regularly updated local weather forecasts. The content will be powered by CBS RADIO’s new national traffic and weather product, delivered by existing CBS RADIO Pittsburgh personnel, including Traffic Reporters Greg McAtee and Scott Stiller who have over 32 years of combined experience reporting traffic in Pittsburgh.
This new station will offer the business community unique opportunities to showcase their brands to the highly desired information-seeking audience on a category exclusive basis. Debut advertiser partners include the Power Of Bowser and Northwest Bank.
NewsRadio 1020 KDKA (KDKA-AM) will continue to provide “Traffic & Weather Together On The 5s” every weekday.