Mix Master Mike
performs at the Doritos #MixArcade at E3 on Thursday, June 16, 2016 in Los Angeles. (Photo by Matt Sayles/Invision for Doritos/AP Images) (PRNewsFoto/Frito-Lay North America)After three epic nights of bold performances, the Doritos #MixArcade officially closed E3 with a Throwback Thursday show featuring DJ Jazzy Jeff and
Mix Master Mike
. The Doritos #MixArcade events combined the influences of technology, gaming and music into one bold, 60-foot working arcade venue.”Doritos is a brand that believes in living life to the fullest and embracing bold experiences,” said Jeannie Cho, VP of marketing, Frito-Lay. “We were honored to combine our heritage of gaming with music in the Doritos #MixArcade at E3 Live, once again putting control in the hands of fans.
The gaming and music communities have long been partners on the small screen – now we’ve brought them together on the big screen.”The evening concerts at the Doritos #MixArcade not only held exclusive performances but also gave control over to the fans once again for an interactive concert experience. Show-goers donned bracelets that controlled different aspects of the performances.But that’s not all.
On Tuesday the #MixArcade was home to performances by
Steve Aoki
and Empire of the Sun and Wednesday hosted shows by Wiz Khalifa and Big Boi of OutKast fame.
