As we continue to traverse the landscape of radio in 2025, one can’t help but notice how the art of imaging and brand building has evolved over the years. In this constantly changing industry, it’s paramount for radio stations to maintain their relevancy and appeal. In that vein, KBFB Dallas has been capitalizing on the innovation of the Speed Bump Intros service by Superadio and CTC Creative. This unique imaging service offers custom branded song intros and station identifiers, allowing the station’s brand to seamlessly interweave with its core music . This blog post explores the impact of this service on KBFB Dallas and the radio industry as a whole.
The Power of Speed Bump Intros
Superadio Networks its affiliation and sales agreement with CTC Creative LLC in 2023 to syndicate Speed Bump Intros, a production imaging service offering custom branded song intros and station identifiers. All affiliate sales and national advertising sales are handled by Superadio.
Creative Minds, Incredible Output
Written and produced by some of the most creative minds in the music business, Speed Bump Intros brands radio stations without stopping the music, creating customized sound-a-like intros using station call letters and positioning statements. These intros seamlessly integrate a station’s brand with its core ” target=”_blank”>, creating a unique association with listeners.
KBFB Dallas and Speed Bump Intros
KBFB Dallas (97.9 The Beat)’s Creative Services/Imaging Director DJ Necio has commented positively on Speed Bump Intros, saying that it enhances the music flow without much interruption, subtly branding the station in a catchy manner.
Superadio’s Perspective
Eric Faison, Superadio Vice-President of Affiliate Relations, has praised Speed Bump Intros for taking custom song intro production to a different level, stating that it stands out from other similar services due to its custom nature and the quality of singers and songwriters used.
Looking Forward
Keith Elliot, Creator & Managing Partner of Speed Bumps, and Mike Gomes, COO of CTC Creative, have expressed their excitement about the future of Speed Bump Intros, noting the tremendous response it has received. Speed Bumps Intros are currently to stations in the CHR, Urban, Hot AC/AC, Country, and Urban AC formats.
Join the conversation and stay updated with the latest in radio and imaging trends: #RadioImaging #SpeedBumpIntros #KBFB #RadioTrends #MusicIndustry
Sleigh bells might be ringing, but what really gets U.S. consumers in the holiday spirit is, literally, the sound of music! According to a recent Nielsen survey, nearly half of all respondents (49.5%) said hearing holiday music on the radio put them in the holiday spirit.
Key findings of the analysis include:
In 2013, these stations played the most holiday music with over 1.1 million spins, and 45% of all holiday music airing on the radio came from AC. 122 holiday songs were played so often that they generated 69% of the airplay last year—showing that a small portion of the holiday universe drives seasonal programming. 57% of women said hearing holiday music on the radio put them in a holiday mood compared to 42% of men. For more information and the full article please visit click 
