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Editor kevRoss’ opinion

KEVIN'S SUMMARY: Tre Black, Leave Mo'Nique Alone, Tom Joyner 's Favorite Song/Urban Radio Suffers

 width=150 height=150 /></a>Oh well another week wraps up and   it truly started off strange. Last Sunday, I was cheering on Mo'Nique's win, something I predicted for months would happen here in RF and   then I got the call about Tre Black. Both Mo'Nique and   Tre were about the same age and   I was confused because I was happy and   shocked at the same time. The message was clear: enjoy life and   do what you WANT to do because it's not only short, it can change in an instant. There have been SO many industry deaths over the last couple of years that I am almost numb. I had not talked to Tre in a while but he was a trailblazer and   WAY too big for Black radio. He was a non-conformist, he believed in himself and   he had self esteem,   traits that IMMEDIATELY disqualify a person to be able to work in the Black radio arena (laugh).   People like that are often considered Mo'Nique and the movie, Precious, ALONE dammit. Here we go again, moanin' and groanin' about Mo'Nique's win as the vicious tyrant Mary Jones. It makes black people look bad? What about when it really happens... does it make Black people look....... GOOD???? Whoosh, what in de fook was that... Oh it was the logic train again."Why do black women have to be portrayed like that to win an Oscar?" several people are asking. There are others, they claim, that don't think Mo'Nique's role was much of a stretch from who they think black women are. C'mon black people.   The SAME people would be asking the question "Why didn't she win" if she had not won. As a black community, how much more can we sweep under the now incredibly lumpy carpet, as we keep falling and damn near can't get up walking over it? That sh... NEEDED to be exposed AND NEWSFLASH!!!! THESE THINGS DO EXIST IN THE BLACK COMMUNITY.   Director Lee Daniels did a masterful job of covering all the sh... we don't like to EVER discuss. Parental Abuse and Neglect, Mental illness, Welfare, Obesity, HIV, Incest, Child Molestation, Gays and Lesbians, Poor educational systems, Teenage Pregnancy, Fraud and more. Do these things NOT exist in our community? We'd like to think not... BUT THEY DO! She DESERVED to win and the movie was EXCELLENT. I really wonder if the black people who oppose the movie are simply more in "denial" than they are defending the "grand iosity" of the black community's "image." Are either of those good reasons anyway?Urban Radio Nation wrote that Tom Joyner is playing the hell out of his favorite song by Raheem DeVaughn on his show because it reminds him of Marvin Gaye and Curtis Mayfield. I mean what do you want me to say.... that Tom, Steve and Michael should be able to pick their own music?   I'm not going to touch this today, I've got too much sh... to do.

KEVIN’S SUMMARY: Marvell Scott, Performance Tax, Tavis Smiley and more

Radio Facts: You know, I just don't believe the whole Marvell Scott story. Something is just not right. I was not there but It...

Are Urban Radio Vet Radio DJs Closing the Door on New Talent?

TomJoynerYesterday, I wrote a piece on Donny Simpson and I have to admit, I felt that perhaps I was a little hard on Donnie. There are times when my passion for Black radio might go a bit too strong to get a point across but sometimes I feel like the entire Black radio industry is on a sinking ship and the bottom of the boat is flooding while we keep patching up the deck or waiting for someone to come out to sea to save us. Shortcuts to save money can undermine our financial success in the long term. Donnie Simpson, Steve Harvey, Tom Joyner and Michael Baisden will be on their death beds with the mic live if they could but are any of them doing it for the LOVE of radio or for the LOVE of MONEY and GREED? The heads of the Corps(e) may say... 'I don't give a shit WHAT they do it for, they are our saving grace right now and they save us money.' I would agree... they are the saving grace RIGHT NOW but why is it that no matter where I go and who I ask, even with PPMs ratings... NOBODY listens to radio anymore? If our collective ratings are good with the plethora of syndicated shows we are running now, could they possibly be GREAT if we hired young, local talent that could connect with the trendsetters in our markets. Would local and national advertisers be more apt to advertise the latest cell phones, soft drinks, local colleges and trade schools etc? I hear to get Tom or Steve to make a local appearance, you better dig DEEP in the station's pockets and come out with thousands. I've seen LOCAL morning show Radio DJs pull JUST as many people with a local remote who were paid much MUCH MUCH less.  On the subject of overpaid vets who are not effective, where does our loyalty end and our brain activity begin?There is nothing wrong with having vets on the team as long as they are forward thinking at the same time, when I used to talk to big New York ad agencies about a magazine I did a few years back (a magazine outside of the industry) I would always stress, the person on the cover of the magazine resembles the target of who the magazine is trying to reach.  It's the same with radio. While we may all love him, from his days as a host on BET's Video Soul, who is Donnie Simpson reaching THESE days? He did a great contest not long ago to find a new sidekick and the sales team at WPGC did a great job of selling the concept to advertisers but after all was said and done and the winner was picked... we're right back where we started. Donnie may not want to face the fact that his illustrious career in the Black radio and TV industry may be over but the listeners are screaming it and WPGC has ignored it for too long out of loyalty. WPGC is now forced to FINALLY make a decision they should have made 2 years ago but it's better late than never... (maybe). A vet sent me an angry email saying I was against vets and that I am wrong and the music out now is pure crap. ... Yadda, yadda fooking yadda. Rappers and R&B stars are not making their songs for ME to like them as a middle aged man, they are trying to reach THEIR generation. As you get older in this industry you have to rely more on your skills and experience than you do your taste, out of the 3 that's the one thing that makes the most drastic change. As an on air host, if you are not into the music, there is an element that is missing and the audience will pick it up. I can't applaud Donnie for refusing to play today's hits because he deems them unworthy of airplay. He's not the PD and perhaps we will eventually return to the days when Black announcers can have their own shows and play the type of music they want to play. I can understand how that would make radio more exciting. Shit, with the way the radio economy is going, selling time to local churches (some of the WORST on air presentations, preaching and singing I have EVER heard. Do we really have to let these people DESTROY the quality of our stations? Would someone tell them "You SUCK, Praise the Lord," "Gloraye Hallelue." Give me a check (that will cash) and I'll go to the Sunday Service and tell the whole congregation.... YOU'RE FIRED!) Anyway, I'm willing to bet there are some radio people out there willing to buy time on the air, provided they can sell that slot too. Maybe people who don't like today's music can buy their own on the air and play the music they like, but why should radio pay them when they already have a PD?I think there are some Black radio people who are truly passionate about radio. Who love the craft and who are willing to work hard at developing their talent. That can be at any age and I can't stress enough the importance of "forward thinking." I don't think those people are Tom Joyner , Steve Harvey, Michael Baisden etc. There is a difference between "passion" and "payday." It is distinct, you can hear it on the airwaves. Mentally, I'm trying to put myself in their shoes. Would I want as many stations as Tom at his age? No, I would take 1/4 of the stations and demand those other opportunities be given to young, fresh talent. Would I have the team that Steve or Tom has? There are some good quality vets on both shows but I'm not sure but I would want people who are afraid of me or who would fear telling me when I'm wrong about something. That's the one good thing about Robin on Howard Stern. She is the ONLY sidekick I have ever heard who stands up to Howard and challenges him. I also have to give the comedian on Tom Joyner (I don't listen to Tom's show.. is it J Anthony Brown?) credit for the time he stood up to Tom when Tom was moaning and groaning about Tavis leaving the show. A BRILLIANT move on Tavis' part, that show was SO beneath him but it served its purpose to make him a star... get in and get out. J Anthony told Tom "Get over it man, Tavis is gone, can we please move on?"  J was right, Tom's bitching was annoying but his response to Tom damn near had me drive up a tree. I am often so accustomed to sidekicks on Black syndicated shows being so meek. Tom told J Anthony to go home. What kind of shit is that? (laugh) Somebody should tell Tom to go home. I talk to a LOT of radio people from both Black and CHR each week and when CHR people admit Black radio people are underutilized and that the ENTIRE industry is run by too many old, fat, bald guys (and we won't even get started on the men)(laugh, whew, I just kill me) something is wrong (laugh).No disrespect to Donnie, Tom, Steve or anyone else who has made a LOT of money from Urban radio over the decades... But when do we open the door and allow the opportunity for others in to start their careers. You know, like the opportunity that WE were given?

WHAT? Someone in radio is hiring””Internet radio, that is.

Radio Facts: Still not taking internet radio seriously? Pand ora's theme is: "It's a New Kind of Radio - Stations that only play...

WHAT? Someone in radio is hiring—Internet radio, that is.

Radio Facts: Still not taking internet radio seriously? Pandora's theme is: "It's a New Kind of Radio - Stations that only play music you...

KEVIN’S SUMMARY: It Factor, Underfed Ego, Teddy Pendergrass, Skip Cheatham, Kathy Brown, Doc Wynter,...

Earlier this week, I did a piece on the "it" factor for radio and talked about how rare it is. I have never been impressed with yuckers, quite storm fake deep pipes or sexy diva radio personalities. Most of the time, the person doesn't fit the voice. Yuckers usually have greater potential but they don't believe in themselves, quiet storm deep pipes are usually reserved for insecure midgets and sexy diva voices are usually attached to women who look like 50 Cent. Then there are the select few who bring it to the table convincingly and with what appears to be ease. Those are the people I talked about earlier this week.For those of youze who added all the names to the list... um, this was Kevin's list. Sure there were a few names I forgot but just because someone has a big name it doesn't make them great at doing Black radio... I mean, look at Tom Joyner (laugh). At any rate, I wanted to add a few more visualizations of a "Perfect" Black radio situation...1. If I were Radio One, I would put all external assumption that I currently surmise and bemoan may have a negative effect on my company (economy, Performance Tax, etc) and take a good hard look at the company ITSELF and upper management. Is it time for some changes?2. Tom Joyner should be worried about steve harvey but even more about Rickey Smiley3. With the right management, advisement and team, Skip Cheatham could easily be groomed as the new Tom Joyner with half the stations and twice the impact.4. Lackluster hosts like Keith Sweat and Brian McKnight will be over within 2 years. They don't have the discipline or talent to pull it off much longer.5. steve harvey is waiting for the mega deal from Hollywood where he can partner on projects. It won't be long after that, that he will exit Black radio faster than Shirley can giggle.6. Kathy Brown would better serve Radio One in a more upper management capacity.7. Doc Wynter is the only upper management executive that can still do a radio show and not sound like Jack the Rapper in 1954. Does that not say something about the other people in upper management making decisions for TODAY's radio?8. There is currently (nor has there ever really been) an Black radio expert. Someone who has the balls to address the issues, make suggestions, motivate radio people and not suck industry ass. Can you name 1 single person? I can't. To that end, I guess I am forced to take the job as the new industry expert. Will you vote for me? I'm warning you... I don't have a pristine past (laugh, who in de fook does)9. Good looking black announcers OR black announcers with a strong presence are doing themselves an extreme injustice if they are not using their looks or personalities to their advantage. Get a job with the local news stations or as a spokesperson for a corporation or company in your market, do more videos of your show online, MTV and many networks are always looking for new talent, fook trying to rise through the (missing) ranks of Black radio PROMOTE YOURSELF.  If you are hideous please stay behind the mic. Lawd.10.The radio industry could better utilize the following true leaders in a greater (higher) capacity: Reggie Rouse, KJ Holiday, Derrick Brown, Jim Kennedy, Gary Saunders, Colby Tyner, Terri Thomas....11. I'm tired and I'm going to take a nap. I've been up since 4am and I have to register for classes today. Leave me be (what the hell does that mean?)Kev