HomeRadio and Music Industry NewsSteve Stoute on Radio and Advertising Roundtable

Steve Stoute on Radio and Advertising Roundtable

However, the collaboration of multiple mediums is very strong play when it involves really good story telling and radio has a dynamic role in that with the added benefits of being able to do it immediately, with a local intelligence and within a trusted environment.   Video didn’t kill the radio star and it’s highly unlikely that anything will.   It remains the #1 place for music discovery and reaches 93% of the US population weekly!   Radio has hit the mobile universe and one day not too far away, I predict it will live there.  

Radio, Re-think it”Produced by The New York Market Radio Association (NYMRAD) as part of Advertising week 2010, “Rated R“”takes place September 28th at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.   Tickets are available to brand executives for $199 and available at www.dirtylittleword.comFor more information:Official Site: https://www.dirtylittleword.comTwitter: https://twitter.com/dirtylittleword

It may be art but it is also nature.   Sound has been proven to be exceptionally powerful in engaging and influencing people and our capacity to remember something we’ve heard is incredible.   I describe Radio as the sound of imagination.   We don’t see a visual created for us we see what we, individually, want to see relevant to the information being given to us and why radio has always been described as theater of the mind.   To really dominate through radio,

it requires a well written and produced creative execution. It presents an opportunity for those who understand how to apply creative to an audio medium like the savvy brand s that have been built on radio and who have developed audio logos or jingles for their stories that we’ll remember forever.   Every medium has its value and its place and you will find a story in all of them.  

However, the collaboration of multiple mediums is very strong play when it involves really good story telling and radio has a dynamic role in that with the added benefits of being able to do it immediately, with a local intelligence and within a trusted environment.   Video didn’t kill the radio star and it’s highly unlikely that anything will.   It remains the #1 place for music discovery and reaches 93% of the US population weekly!   Radio has hit the mobile universe and one day not too far away, I predict it will live there.  

Radio, Re-think it”Produced by The New York Market Radio Association (NYMRAD) as part of Advertising week 2010, “Rated R“”takes place September 28th at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.   Tickets are available to brand executives for $199 and available at www.dirtylittleword.comFor more information:Official Site: https://www.dirtylittleword.comTwitter: https://twitter.com/dirtylittleword

Alexand ra Cameron, NYMRAD Chair states, “An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit”Cameron also SVP, Market Manager of Emmis NY, explains, “Brand s are built on stories well told.   We are a species that loves, learns and laughs through stories.  

It may be art but it is also nature.   Sound has been proven to be exceptionally powerful in engaging and influencing people and our capacity to remember something we’ve heard is incredible.   I describe Radio as the sound of imagination.   We don’t see a visual created for us we see what we, individually, want to see relevant to the information being given to us and why radio has always been described as theater of the mind.   To really dominate through radio,

it requires a well written and produced creative execution. It presents an opportunity for those who understand how to apply creative to an audio medium like the savvy brand s that have been built on radio and who have developed audio logos or jingles for their stories that we’ll remember forever.   Every medium has its value and its place and you will find a story in all of them.  

However, the collaboration of multiple mediums is very strong play when it involves really good story telling and radio has a dynamic role in that with the added benefits of being able to do it immediately, with a local intelligence and within a trusted environment.   Video didn’t kill the radio star and it’s highly unlikely that anything will.   It remains the #1 place for music discovery and reaches 93% of the US population weekly!   Radio has hit the mobile universe and one day not too far away, I predict it will live there.  

Radio, Re-think it”Produced by The New York Market Radio Association (NYMRAD) as part of Advertising week 2010, “Rated R“”takes place September 28th at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.   Tickets are available to brand executives for $199 and available at www.dirtylittleword.comFor more information:Official Site: https://www.dirtylittleword.comTwitter: https://twitter.com/dirtylittleword

All media is fragmented today but radio remains highly effective, efficient and is also a tremendous collaboration with digital””states Deborah Beagan Executive Director for NYMRAD. The association is on a mission to help advertisers discover how forward-thinking companies are using radio and all of its tentacles to creatively engage loyal audiences and integrate their messages across successful audio, digital, video and social media assets – in many cases, right down to carrying audiences to retail locations and moving the needle.

Alexand ra Cameron, NYMRAD Chair states, “An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit”Cameron also SVP, Market Manager of Emmis NY, explains, “Brand s are built on stories well told.   We are a species that loves, learns and laughs through stories.  

It may be art but it is also nature.   Sound has been proven to be exceptionally powerful in engaging and influencing people and our capacity to remember something we’ve heard is incredible.   I describe Radio as the sound of imagination.   We don’t see a visual created for us we see what we, individually, want to see relevant to the information being given to us and why radio has always been described as theater of the mind.   To really dominate through radio,

it requires a well written and produced creative execution. It presents an opportunity for those who understand how to apply creative to an audio medium like the savvy brand s that have been built on radio and who have developed audio logos or jingles for their stories that we’ll remember forever.   Every medium has its value and its place and you will find a story in all of them.  

However, the collaboration of multiple mediums is very strong play when it involves really good story telling and radio has a dynamic role in that with the added benefits of being able to do it immediately, with a local intelligence and within a trusted environment.   Video didn’t kill the radio star and it’s highly unlikely that anything will.   It remains the #1 place for music discovery and reaches 93% of the US population weekly!   Radio has hit the mobile universe and one day not too far away, I predict it will live there.  

Radio, Re-think it”Produced by The New York Market Radio Association (NYMRAD) as part of Advertising week 2010, “Rated R“”takes place September 28th at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.   Tickets are available to brand executives for $199 and available at www.dirtylittleword.comFor more information:Official Site: https://www.dirtylittleword.comTwitter: https://twitter.com/dirtylittleword

Veteran journalist Geraldo Rivera will be interviewed by activist and radio host, Curtis Sliwa“¦all leading up to keynote & brand pioneer Sir Richard Branson, no Virgin to radio! More special appearances will be announced in the days to come and count on some surprise guests. Rated R has been created to demonstrate why “Radio” is not a dirty little word and to educate marketers on all of the assets radio encompasses today beyond the stereo speakers. “The land scape continues to change.

All media is fragmented today but radio remains highly effective, efficient and is also a tremendous collaboration with digital””states Deborah Beagan Executive Director for NYMRAD. The association is on a mission to help advertisers discover how forward-thinking companies are using radio and all of its tentacles to creatively engage loyal audiences and integrate their messages across successful audio, digital, video and social media assets – in many cases, right down to carrying audiences to retail locations and moving the needle.

Alexand ra Cameron, NYMRAD Chair states, “An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit”Cameron also SVP, Market Manager of Emmis NY, explains, “Brand s are built on stories well told.   We are a species that loves, learns and laughs through stories.  

It may be art but it is also nature.   Sound has been proven to be exceptionally powerful in engaging and influencing people and our capacity to remember something we’ve heard is incredible.   I describe Radio as the sound of imagination.   We don’t see a visual created for us we see what we, individually, want to see relevant to the information being given to us and why radio has always been described as theater of the mind.   To really dominate through radio,

it requires a well written and produced creative execution. It presents an opportunity for those who understand how to apply creative to an audio medium like the savvy brand s that have been built on radio and who have developed audio logos or jingles for their stories that we’ll remember forever.   Every medium has its value and its place and you will find a story in all of them.  

However, the collaboration of multiple mediums is very strong play when it involves really good story telling and radio has a dynamic role in that with the added benefits of being able to do it immediately, with a local intelligence and within a trusted environment.   Video didn’t kill the radio star and it’s highly unlikely that anything will.   It remains the #1 place for music discovery and reaches 93% of the US population weekly!   Radio has hit the mobile universe and one day not too far away, I predict it will live there.  

Radio, Re-think it”Produced by The New York Market Radio Association (NYMRAD) as part of Advertising week 2010, “Rated R“”takes place September 28th at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.   Tickets are available to brand executives for $199 and available at www.dirtylittleword.comFor more information:Official Site: https://www.dirtylittleword.comTwitter: https://twitter.com/dirtylittleword

The exclusive “Rated R“”event in Times Square features unconventional personalities welcoming attendees with an opening performance by the nationally syndicated Dennis Miller, discussion with groundbreaking brand specialists like Steve Stoute, compelling interviews during the “In Studio Session“”like HOT 97’s Latin diva Angie Martinez who will get the audience up close and personal with recording artist, Mary J Blige.

Veteran journalist Geraldo Rivera will be interviewed by activist and radio host, Curtis Sliwa“¦all leading up to keynote & brand pioneer Sir Richard Branson, no Virgin to radio! More special appearances will be announced in the days to come and count on some surprise guests. Rated R has been created to demonstrate why “Radio” is not a dirty little word and to educate marketers on all of the assets radio encompasses today beyond the stereo speakers. “The land scape continues to change.

All media is fragmented today but radio remains highly effective, efficient and is also a tremendous collaboration with digital””states Deborah Beagan Executive Director for NYMRAD. The association is on a mission to help advertisers discover how forward-thinking companies are using radio and all of its tentacles to creatively engage loyal audiences and integrate their messages across successful audio, digital, video and social media assets – in many cases, right down to carrying audiences to retail locations and moving the needle.

Alexand ra Cameron, NYMRAD Chair states, “An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit”Cameron also SVP, Market Manager of Emmis NY, explains, “Brand s are built on stories well told.   We are a species that loves, learns and laughs through stories.  

It may be art but it is also nature.   Sound has been proven to be exceptionally powerful in engaging and influencing people and our capacity to remember something we’ve heard is incredible.   I describe Radio as the sound of imagination.   We don’t see a visual created for us we see what we, individually, want to see relevant to the information being given to us and why radio has always been described as theater of the mind.   To really dominate through radio,

it requires a well written and produced creative execution. It presents an opportunity for those who understand how to apply creative to an audio medium like the savvy brand s that have been built on radio and who have developed audio logos or jingles for their stories that we’ll remember forever.   Every medium has its value and its place and you will find a story in all of them.  

However, the collaboration of multiple mediums is very strong play when it involves really good story telling and radio has a dynamic role in that with the added benefits of being able to do it immediately, with a local intelligence and within a trusted environment.   Video didn’t kill the radio star and it’s highly unlikely that anything will.   It remains the #1 place for music discovery and reaches 93% of the US population weekly!   Radio has hit the mobile universe and one day not too far away, I predict it will live there.  

Radio, Re-think it”Produced by The New York Market Radio Association (NYMRAD) as part of Advertising week 2010, “Rated R“”takes place September 28th at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.   Tickets are available to brand executives for $199 and available at www.dirtylittleword.comFor more information:Official Site: https://www.dirtylittleword.comTwitter: https://twitter.com/dirtylittleword

A showcase of “THE DIRTY LITTLE WORD” Steve Stoute joins the Executive Roundtable discussion sharing insights on radio’s value and role in highly successful campaigns. The New York Radio Market breaks conventional rules to showcase the unconventional and too often undervalued influence of Radio in today’s marketing universe during Advertising Week in New York City at newly re-named Best Buy Theater.

The exclusive “Rated R“”event in Times Square features unconventional personalities welcoming attendees with an opening performance by the nationally syndicated Dennis Miller, discussion with groundbreaking brand specialists like Steve Stoute, compelling interviews during the “In Studio Session“”like HOT 97’s Latin diva Angie Martinez who will get the audience up close and personal with recording artist, Mary J Blige.

Veteran journalist Geraldo Rivera will be interviewed by activist and radio host, Curtis Sliwa“¦all leading up to keynote & brand pioneer Sir Richard Branson, no Virgin to radio! More special appearances will be announced in the days to come and count on some surprise guests. Rated R has been created to demonstrate why “Radio” is not a dirty little word and to educate marketers on all of the assets radio encompasses today beyond the stereo speakers. “The land scape continues to change.

All media is fragmented today but radio remains highly effective, efficient and is also a tremendous collaboration with digital””states Deborah Beagan Executive Director for NYMRAD. The association is on a mission to help advertisers discover how forward-thinking companies are using radio and all of its tentacles to creatively engage loyal audiences and integrate their messages across successful audio, digital, video and social media assets – in many cases, right down to carrying audiences to retail locations and moving the needle.

Alexand ra Cameron, NYMRAD Chair states, “An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit”Cameron also SVP, Market Manager of Emmis NY, explains, “Brand s are built on stories well told.   We are a species that loves, learns and laughs through stories.  

It may be art but it is also nature.   Sound has been proven to be exceptionally powerful in engaging and influencing people and our capacity to remember something we’ve heard is incredible.   I describe Radio as the sound of imagination.   We don’t see a visual created for us we see what we, individually, want to see relevant to the information being given to us and why radio has always been described as theater of the mind.   To really dominate through radio,

it requires a well written and produced creative execution. It presents an opportunity for those who understand how to apply creative to an audio medium like the savvy brand s that have been built on radio and who have developed audio logos or jingles for their stories that we’ll remember forever.   Every medium has its value and its place and you will find a story in all of them.  

However, the collaboration of multiple mediums is very strong play when it involves really good story telling and radio has a dynamic role in that with the added benefits of being able to do it immediately, with a local intelligence and within a trusted environment.   Video didn’t kill the radio star and it’s highly unlikely that anything will.   It remains the #1 place for music discovery and reaches 93% of the US population weekly!   Radio has hit the mobile universe and one day not too far away, I predict it will live there.  

Radio, Re-think it”Produced by The New York Market Radio Association (NYMRAD) as part of Advertising week 2010, “Rated R“”takes place September 28th at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.   Tickets are available to brand executives for $199 and available at www.dirtylittleword.comFor more information:Official Site: https://www.dirtylittleword.comTwitter: https://twitter.com/dirtylittleword

Fortune 500 Marketer, Founder & CEO of “Translation LLC” Steve Stoute Veteran Journalist and Host Geraldo Rivera, activist and radio host Curtis Sliwa Joining Sir Richard Branson, Dennis Miller and Mary J. Blige & NY On Air Talent to recognize RADIOThere’s nothing dirty about it!“RATED R””Advertising Week’s Must Attend Event!

A showcase of “THE DIRTY LITTLE WORD” Steve Stoute joins the Executive Roundtable discussion sharing insights on radio’s value and role in highly successful campaigns. The New York Radio Market breaks conventional rules to showcase the unconventional and too often undervalued influence of Radio in today’s marketing universe during Advertising Week in New York City at newly re-named Best Buy Theater.

The exclusive “Rated R“”event in Times Square features unconventional personalities welcoming attendees with an opening performance by the nationally syndicated Dennis Miller, discussion with groundbreaking brand specialists like Steve Stoute, compelling interviews during the “In Studio Session“”like HOT 97’s Latin diva Angie Martinez who will get the audience up close and personal with recording artist, Mary J Blige.

Veteran journalist Geraldo Rivera will be interviewed by activist and radio host, Curtis Sliwa“¦all leading up to keynote & brand pioneer Sir Richard Branson, no Virgin to radio! More special appearances will be announced in the days to come and count on some surprise guests. Rated R has been created to demonstrate why “Radio” is not a dirty little word and to educate marketers on all of the assets radio encompasses today beyond the stereo speakers. “The land scape continues to change.

All media is fragmented today but radio remains highly effective, efficient and is also a tremendous collaboration with digital””states Deborah Beagan Executive Director for NYMRAD. The association is on a mission to help advertisers discover how forward-thinking companies are using radio and all of its tentacles to creatively engage loyal audiences and integrate their messages across successful audio, digital, video and social media assets – in many cases, right down to carrying audiences to retail locations and moving the needle.

Alexand ra Cameron, NYMRAD Chair states, “An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit”Cameron also SVP, Market Manager of Emmis NY, explains, “Brand s are built on stories well told.   We are a species that loves, learns and laughs through stories.  

It may be art but it is also nature.   Sound has been proven to be exceptionally powerful in engaging and influencing people and our capacity to remember something we’ve heard is incredible.   I describe Radio as the sound of imagination.   We don’t see a visual created for us we see what we, individually, want to see relevant to the information being given to us and why radio has always been described as theater of the mind.   To really dominate through radio,

it requires a well written and produced creative execution. It presents an opportunity for those who understand how to apply creative to an audio medium like the savvy brand s that have been built on radio and who have developed audio logos or jingles for their stories that we’ll remember forever.   Every medium has its value and its place and you will find a story in all of them.  

However, the collaboration of multiple mediums is very strong play when it involves really good story telling and radio has a dynamic role in that with the added benefits of being able to do it immediately, with a local intelligence and within a trusted environment.   Video didn’t kill the radio star and it’s highly unlikely that anything will.   It remains the #1 place for music discovery and reaches 93% of the US population weekly!   Radio has hit the mobile universe and one day not too far away, I predict it will live there.  

Radio, Re-think it”Produced by The New York Market Radio Association (NYMRAD) as part of Advertising week 2010, “Rated R“”takes place September 28th at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.   Tickets are available to brand executives for $199 and available at www.dirtylittleword.comFor more information:Official Site: https://www.dirtylittleword.comTwitter: https://twitter.com/dirtylittleword

Fortune 500 Marketer, Founder & CEO of “Translation LLC” Steve Stoute Veteran Journalist and Host Geraldo Rivera, activist and radio host Curtis Sliwa Joining Sir Richard Branson, Dennis Miller and Mary J. Blige & NY On Air Talent to recognize RADIOThere’s nothing dirty about it!“RATED R””Advertising Week’s Must Attend Event!

A showcase of “THE DIRTY LITTLE WORD” Steve Stoute joins the Executive Roundtable discussion sharing insights on radio’s value and role in highly successful campaigns. The New York Radio Market breaks conventional rules to showcase the unconventional and too often undervalued influence of Radio in today’s marketing universe during Advertising Week in New York City at newly re-named Best Buy Theater.

The exclusive “Rated R“”event in Times Square features unconventional personalities welcoming attendees with an opening performance by the nationally syndicated Dennis Miller, discussion with groundbreaking brand specialists like Steve Stoute, compelling interviews during the “In Studio Session“”like HOT 97’s Latin diva Angie Martinez who will get the audience up close and personal with recording artist, Mary J Blige.

Veteran journalist Geraldo Rivera will be interviewed by activist and radio host, Curtis Sliwa“¦all leading up to keynote & brand pioneer Sir Richard Branson, no Virgin to radio! More special appearances will be announced in the days to come and count on some surprise guests. Rated R has been created to demonstrate why “Radio” is not a dirty little word and to educate marketers on all of the assets radio encompasses today beyond the stereo speakers. “The land scape continues to change.

All media is fragmented today but radio remains highly effective, efficient and is also a tremendous collaboration with digital””states Deborah Beagan Executive Director for NYMRAD. The association is on a mission to help advertisers discover how forward-thinking companies are using radio and all of its tentacles to creatively engage loyal audiences and integrate their messages across successful audio, digital, video and social media assets – in many cases, right down to carrying audiences to retail locations and moving the needle.

Alexand ra Cameron, NYMRAD Chair states, “An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit”Cameron also SVP, Market Manager of Emmis NY, explains, “Brand s are built on stories well told.   We are a species that loves, learns and laughs through stories.  

It may be art but it is also nature.   Sound has been proven to be exceptionally powerful in engaging and influencing people and our capacity to remember something we’ve heard is incredible.   I describe Radio as the sound of imagination.   We don’t see a visual created for us we see what we, individually, want to see relevant to the information being given to us and why radio has always been described as theater of the mind.   To really dominate through radio,

it requires a well written and produced creative execution. It presents an opportunity for those who understand how to apply creative to an audio medium like the savvy brand s that have been built on radio and who have developed audio logos or jingles for their stories that we’ll remember forever.   Every medium has its value and its place and you will find a story in all of them.  

However, the collaboration of multiple mediums is very strong play when it involves really good story telling and radio has a dynamic role in that with the added benefits of being able to do it immediately, with a local intelligence and within a trusted environment.   Video didn’t kill the radio star and it’s highly unlikely that anything will.   It remains the #1 place for music discovery and reaches 93% of the US population weekly!   Radio has hit the mobile universe and one day not too far away, I predict it will live there.  

Radio, Re-think it”Produced by The New York Market Radio Association (NYMRAD) as part of Advertising week 2010, “Rated R“”takes place September 28th at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.   Tickets are available to brand executives for $199 and available at www.dirtylittleword.comFor more information:Official Site: https://www.dirtylittleword.comTwitter: https://twitter.com/dirtylittleword

Steve Stoute on

Fortune 500 Marketer, Founder & CEO of “Translation LLC” Steve Stoute Veteran Journalist and Host Geraldo Rivera, activist and radio host Curtis Sliwa Joining Sir Richard Branson, Dennis Miller and Mary J. Blige & NY On Air Talent to recognize RADIOThere’s nothing dirty about it!“RATED R””Advertising Week’s Must Attend Event!

A showcase of “THE DIRTY LITTLE WORD” Steve Stoute joins the Executive Roundtable discussion sharing insights on radio’s value and role in highly successful campaigns. The New York Radio Market breaks conventional rules to showcase the unconventional and too often undervalued influence of Radio in today’s marketing universe during Advertising Week in New York City at newly re-named Best Buy Theater.

The exclusive “Rated R“”event in Times Square features unconventional personalities welcoming attendees with an opening performance by the nationally syndicated Dennis Miller, discussion with groundbreaking brand specialists like Steve Stoute, compelling interviews during the “In Studio Session“”like HOT 97’s Latin diva Angie Martinez who will get the audience up close and personal with recording artist, Mary J Blige.

Veteran journalist Geraldo Rivera will be interviewed by activist and radio host, Curtis Sliwa“¦all leading up to keynote & brand pioneer Sir Richard Branson, no Virgin to radio! More special appearances will be announced in the days to come and count on some surprise guests. Rated R has been created to demonstrate why “Radio” is not a dirty little word and to educate marketers on all of the assets radio encompasses today beyond the stereo speakers. “The land scape continues to change.

All media is fragmented today but radio remains highly effective, efficient and is also a tremendous collaboration with digital””states Deborah Beagan Executive Director for NYMRAD. The association is on a mission to help advertisers discover how forward-thinking companies are using radio and all of its tentacles to creatively engage loyal audiences and integrate their messages across successful audio, digital, video and social media assets – in many cases, right down to carrying audiences to retail locations and moving the needle.

Alexand ra Cameron, NYMRAD Chair states, “An integrated lifestyle program designed by a radio station or group with the brand objectives as guidance can turn a message into an experience and bring a brand to life both on and off air for the target consumer, on their terms, where they live. Radio today is far more sophisticated than given credit”Cameron also SVP, Market Manager of Emmis NY, explains, “Brand s are built on stories well told.   We are a species that loves, learns and laughs through stories.  

It may be art but it is also nature.   Sound has been proven to be exceptionally powerful in engaging and influencing people and our capacity to remember something we’ve heard is incredible.   I describe Radio as the sound of imagination.   We don’t see a visual created for us we see what we, individually, want to see relevant to the information being given to us and why radio has always been described as theater of the mind.   To really dominate through radio,

it requires a well written and produced creative execution. It presents an opportunity for those who understand how to apply creative to an audio medium like the savvy brand s that have been built on radio and who have developed audio logos or jingles for their stories that we’ll remember forever.   Every medium has its value and its place and you will find a story in all of them.  

However, the collaboration of multiple mediums is very strong play when it involves really good story telling and radio has a dynamic role in that with the added benefits of being able to do it immediately, with a local intelligence and within a trusted environment.   Video didn’t kill the radio star and it’s highly unlikely that anything will.   It remains the #1 place for music discovery and reaches 93% of the US population weekly!   Radio has hit the mobile universe and one day not too far away, I predict it will live there.  

Radio, Re-think it”Produced by The New York Market Radio Association (NYMRAD) as part of Advertising week 2010, “Rated R“”takes place September 28th at the Best Buy Theatre (formerly “Nokia Theatre”) in Times Square.   Tickets are available to brand executives for $199 and available at www.dirtylittleword.comFor more information:Official Site: https://www.dirtylittleword.comTwitter: https://twitter.com/dirtylittleword

Latest news

Latest

Indemnification: Protecting the Art in the Industry

In 2020, all 50 states in the U.S. made broad-form indemnity clauses invalid. This shows how important indemnification is for protecting art investments. Indemnification clauses help move risks and liabilities from one party to another. This is key in contract talks, giving artists and creators a safety net.More than half of artists worry about legal claims hurting their finances. Indemnification is a key part of contract law. It helps share risks between parties in a deal, offering protection to those who need it. It's about keeping someone safe from losses, damages, or legal troubles caused by another's actions or contract

Album Artistry: Crafting a Collection of Sounds

About 70% of musicians think a unified album theme is key to its success. This shows how important album artistry is in the music world. Artists work hard to create albums that tell stories, stir emotions, or share messages.Creating an album is a detailed process. It involves picking the right songs, designing the cover art, and thinking about how listeners will experience it. This makes an album a unique piece of art.More artists are now making music on their own, changing how we see albums. Artists like Adele put their all into their albums, from the music to the artwork.

Spindle Secrets: The Science of Vinyl Rotation

A surprising fact about vinyl records is that the first phonograph, created by Thomas Edison, used Brown Wax cylinders. These cylinders were brittle but allowed for many playing cycles. This innovation helped develop different spindle types and functions.The spindle is the heart of every record player. It rotates the platter. The motor keeps the speed smooth, avoiding noise. This makes the spindle key to vinyl playback.Learning about spindle functions helps music lovers understand their record players better. For more on vinyl history and spindle role, check out spindle-related resources.Understanding the Function of a SpindleThe spindle is key in a record

Connecting Sounds: Adventures with an Audio Interface

Did you know 90% of music producers use an audio interface? These devices are key for connecting instruments and microphones to computers. They help artists record top-notch audio, often at rates of 24 bit/192kHz. This is way better than the 16bit/44kHz of CDs and streaming services.Every home recording studio needs a recording interface. It turns analog signals into digital audio. Musicians can pick from many interfaces, from simple two-in/two-out for solo artists to complex setups for bands. An audio interface is crucial for anyone wanting to produce great audio, making it a must-have for music production.Audio interfaces help reduce latency

Merchandise Magic: The Art of Fan Connection

Did you know over 75% of people buy merchandise to support their favorite brands? This shows how big of a role merchandise plays in fan engagement and loyalty. With online shopping getting easier, fans can find their favorite items and connect with others who like the same things.For example, Magic: The Gathering has lots of merchandise. This lets fans show their love for the game and meet others who share their interests.Merchandise lets fans show their love for a brand. In return, brands can build a community and loyalty among their fans. The market for merchandise is growing fast, with

Reggae Rhythms: The Beat of Social Change

Reggae songs often talk about peace and love, showing its big impact on social justice and equality. This music started in Jamaica in the 1960s. It has become a strong tool for change, with over 600 protest songs that have made a difference.Reggae music has reached people in over 30 countries, influencing social movements. A study found that 44% of people see it as a key genre for activism.Reggae mixes Jamaican music, African rhythms, soul, and jazz. This unique sound connects with many people. About 50% of reggae songs talk about fighting for justice, giving a voice to the oppressed.It

The Christian Music Road: Faith in Harmony

A 2009 study found that 64% of churches saw a 2% or more increase in attendance after adopting contemporary Christian music . This shows how important christian artists are in shaping faith in the U.S. Today,

Cartridge Connections: The Heart of Analog Sound

High-end cartridges can cost between $8,500 and $15,000. This shows how important a good cartridge is for great sound. It's not just about any cartridge, but a quality one.Setting up a cartridge is key for the best sound. It needs precision and patience. You'll also need special tools, like a digital stylus-force gauge.Cartridges now have screw holes for easier mounting. This makes setting them up simpler than before. But, aligning and adjusting the cartridge is still crucial. It affects the sound quality a lot.Cartridges like the Ortofon MC Anna or the Goldfinger Statement are pricey. But for audiophiles, the sound

FROM SHOP

Most Read