Smartphone ownership, led by Android devices and the iPhone, now reaches 53% of Americans 12+, up from 44% in 2012. Among those aged 18-34, three in four now own a smartphone, compared to two in three among this age group one year ago.This and other important insights about consumer use of media, technology, and digital platforms will be detailed during The Infinite Dial 2013: Navigating Digital Platforms, from Arbitron and Edison Research. It’s a free, one-hour webinar on April 2 at 2PM EDT.The landmark Infinite Dial series has offered an unparalleled view of digital media trends since 1998 and is highly anticipated each spring.Other trends we’ll explore in The Infinite Dial 2013:What’s happening with the influence of AM/FM radio in the carThe continued growth of online radio usage and time spent listeningAn update on social media use by brand and age demographicsWhich devices people use to wake up in the morningWho should attend this webinar? Any professional, who must stay up to date on the latest trends in digital media usage, including:Radio and TV broadcastersMedia planners and buyersAdvertisers and retailersOnline broadcasters and web service companiesInvestors in broadcast and digital mediaRegistration is free, and you may share this invitation with your colleagues. Each person who plans to attend the webinar must register individually.After you register, you will receive an email confirmation with login instructions; please save this information for the day of the webinar. If you can’t make the live webinar, a replay will be available shortly afterward. Should you have any questions about The Infinite Dial 2013, you can reply to this email.We’ll see you on April 2 for The Infinite Dial 2013 webinar!
