Sunday, May 25, 2025

Arbitron Plans to Expand Cell-Phone-Only Sling to All Markets in 2009

Major program to help improve sle quality especially among young adults;  151 diary markets targeted to receive cell-phone-only sling in Spring 2009 assuming completion of software to support rollout;   All markets except Puerto Rico to be cell-phone sled by Fall 2009  Arbitron Inc . (NYSE: ARB) today announced that it plans to expand the introduction of cell-phone-only sling to 151 diary markets in Spring 2009 and to all markets (except Puerto Rico) by Fall 2009. This new implementation schedule significantly accelerates the company's previously announced plan to introduce cell-

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