Welcome to the recap of the 2025 NAB Show! This annual convention, hailed as the world’s largest conference and expo for professionals who create, manage, and distribute entertainment all platforms, continues to shine as a beacon for showcasing the latest trends in multi-platform content monetization. From advances in advertising technology to the evolution of media measurement techniques, this year’s event highlighted the practices for both traditional and digital advertising. It’s more important than ever to keep up with the fast-paced developments in our industry, and the NAB Show proved once again to be an invaluable resource.
NAB Show 2025: Ad Technology and Media Measurement Spotlight
Based in Washington, D.C., the NAB Show featured an extensive conference program and exhibits on the latest trends in multiplatform content monetization, including advances in advertising technology, developments in media measurement techniques, and practices for both traditional and digital advertising. The convention took place April 11 – 16 in Las Vegas.
Super Session: Achieving Advertising Agility
On April 15, NAB Show hosted the Super Session “Achieving Advertising Agility,” produced in partnership with PriceWaterhouseCoopers (PWC). This session focused on how companies can achieve advertising agility at a time of peak innovation and addressed the convergence of marketing and advertising technologies and the emerging roles such as “Data Scientists”.
Broadcast Management Conference
The Broadcast Management Conference featured sessions on monetizing content and audience measurement, including “Ask the Expert – Programmatic Monetization,” “On-Air + Online Audience Metrics” for radio, “Maximizing Mobile,” and the workshop “Driving Your Business With Data: Google Analytics for Audience and Advertiser Growth,” among others.
Online Video Conference
Opportunities in online advertising were addressed in the sessions “Beyond Impressions: Online Video Advertising’s New Performance Metrics,” “How to Leverage Online Video’s New Influencers for Winning Brand Extensions,” and “Case Study: Monetizing Video in a Cross-Screen World” – all of which took place on April 15 during the Online Video Conference, which focuses on key issues facing original content providers seeking to monetize video in today’s multiplatform environment.
Broadcast Engineering Conference
The Broadcast Engineering Conference featured sessions on leveraging ad-insertion technologies and methods to increase revenue, with “Ad Insertion for Multi-Platform Delivery” and “Cross-platform Ad-insertion Using HbbTV and MPEG-DASH” on April 15.
Info Sessions
Other Info Sessions, open to all NAB Show attendees, included “WideOrbit Presents: Programmatic TV Is Here. Are You Ready for Broadcasting’s Next Big Thing?” on April 13, and “EY Presents: Ad Buying and Selling: Improving Relations and Optimizing Operations” on April 14.
SPROCKIT, a show initiative that showcases media and entertainment entrepreneurs to key industry stakeholders, was also featured at the NAB Show. Next-generation advertising companies exhibiting in the SPROCKIT Pavilion included Dataclay, iSpot.tv, Multipop, Psychability, Reveal, Unruly, Videa, Videolicious, and Yottio.
An audio tour of the NAB Show exhibit floor was also , focusing specifically on advertising as it pertains to ad technology, big data, and analytics. This audio tour showcased existing and emerging technologies, as well as how data is -on-bet” target=”_blank”> leveraged to customize content experiences.
Key NAB Show exhibitors in the advertising, analytics, and media sales solutions space included: Adobe, Amazon Web Services, Audible Magic, Brightcove, Cabletime, ContentWise, Evolphin Software, Imagine Communications, iSpot.tv, Media Nexus Ad Network, Microsoft, Multipop, Ninja Metrics, Ooyala, Oracle, Rovi Coproration, SnapStream, Videa, Volicon, WideOrbit, WorldNow, and more.
Hashtags: #NABShow2025, #AdTech, #MediaMeasurement, #DigitalAdvertising, #ContentMonetization
