It’s hard to believe that it’s been a few years since Live Nation Entertainment and Yahoo! joined forces to debut the Live Nation Channel on Yahoo. This innovative platform was unveiled on the New Fronts stage, promising a new destination for music fans to not only watch their favorite artists but also discover new ones. This ambitious endeavor leveraged Yahoo’s reach of 800 million users with Live Nation’s unrivaled position in the concert industry, aiming to create the most extensive live concert network ever. Let’s dive into how this game-changer has been shaping the music industry ever since.
The Live Nation Channel on Yahoo
The Live Nation Channel on Yahoo was designed to build on Live Nation’s leading live music platform of 23,000 annual concerts, including the world’s largest festival portfolio. With a promise to offer fans a unique experience, the channel was set to launch in summer 2014.
A New Paradigm in the Music Industry
The introduction of Live Nation’s dedicated online channel marked a new paradigm in the music industry. It promised unprecedented scale and scope, setting a new standard by streaming one live concert every day, 365 days a year. Besides live concerts, fans were also given access to behind-the-scenes footage, artist interviews, and a VOD live concert library.
A Global Platform for Advertisers
The Live Nation Channel on Yahoo also provided advertisers with a new global platform. Yahoo and Live Nation collaborated to create and sell corporate partnerships, enhancing the fan experience. Kellogg’s was the first to confirm their strategic partnership with the new channel.
The Live Nation Channel on Yahoo was positioned as the next frontier in music discovery, and it’s been exciting to see how it has evolved and grown over the past few years.
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