Welcome to an exciting journey through the years with the soul Aloe Blacc. As we look back to the last five years, Aloe’s career has embarked on an accelerated trajectory, making significant strides in the music industry. His strategic partnerships, particularly with Lincoln and Beats By Dre, have played a crucial role in his rising stardom. This blog post takes you through the innovative collaboration between Aloe Blacc and the Lincoln Motor Company, which not only introduced the ” target=”_blank”> and automaker to new audiences but also represented a unique blend of film, music, and storytelling. So, let’s dive into this musical adventure and explore the legacy and vision these collaborations have brought about.
Unveiling the Partnership
The Lincoln Motor Company and pop-soul recording Aloe Blacc collaborated to create an interactive music video that introduced the automaker and its vehicles to new audiences. This unique partnership built upon Lincoln’s recent initiatives in which film, music, and inventive storytelling shared a common thread with the brand’s vision for offering compelling vehicle designs.
Lincoln’s Commitment to Innovation
Lincoln supports and encourages innovative ideas and projects that echo its 90-year heritage and passion for the arts, design, and thought leadership. The Lincoln Motor Company continues to offer new avenues for potential customers to experience the brand and its vehicles.
The Collaboration with Aloe Blacc
Lincoln teamed with recording Aloe Blacc and Interscope Records to create an interactive music video for his new song “Love is the Answer.” The video, produced by Legs and directed by Radical Friend, was previewed during one of four Lincoln ad spots that aired during a Grammy Awards telecast and is on the Lincoln YouTube channel.
The Vision Behind the Collaboration
“Lincoln’s long-standing relationship in film is being transformed as we look to attract new audiences,” said Andrew Frick, group marketing manager, Lincoln. “By actively participating in this music video’s creative process, Lincoln is able to connect with open-minded individuals who want to understand the heritage of our brand while being engaged in unique and unexpected ways.”
The Interactive Experience
The collaboration with Blacc is Lincoln’s latest approach to surround cultural conversation of its vehicles and amplify the brand’s digital content by providing an interactive experience that allows consumers to uncover their own version of the video. Viewers are presented with a unique audiovisual experience that features the MKZ sedan. Various camera-view selections embedded in the video allow viewers to peel back layers in order to seamlessly switch from one angle to another.
Lincoln’s Ongoing Initiatives
The relationship with Blacc builds upon other Lincoln initiatives that involve the music and film industries. Lincoln’s “Hello, Again” campaign, an initiative that launched five years ago with a re-imagined 360-degree, interactive online concert experience featuring award-winning singer/songwriter Beck, introduces consumers to a luxury automotive experience different from the competition.
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