Tag: Executive Director
NIELSEN GAINS MRC ACCREDITATION OF FIVE ADDITIONAL AUDIO PPM MARKETS
New York, NY - May 30, 2018 - Nielsen (NYSE: NLSN) announced today that it has been granted accreditation by the Media Rating Council (MRC) for five additional PPM Audio markets including Columbus, Ohio, Greensboro-Winston Salem-High Point, N.C., Indianapolis, Ind., Jacksonville, Fla., and Salt Lake City-Ogden-Provo, Utah. This brings the total to 30 PPM audio markets out of 48 that are accredited by the MRC for Nielsen Audio’s monthly Average Quarter Hour Ratings.
“We congratulate Nielsen for meeting the rigorous requirements necessary to extend MRC accreditation for its PPM monthly Average Quarter Hour estimates to these five additional radio markets,” said MRC Executive Director and CEO George W. Ivie. “This outcome evidences Nielsen’s commitment to continuous improvement, and we look forward to continuing our work with Nielsen as it strives to meet the needs of the industry by ultimately earning MRC accreditation for all audio markets that are part of the PPM service.”
Nielsen remains the trusted currency for the U.S. audio marketplace. Nielsen’s continuous quality improvement program is focused across all markets, accredited and non-accredited. Nielsen will work to build on this momentum by continuing to work with the MRC and clients to achieve and retain accreditation in all PPM markets.
Brad Kelly, Managing Director for Nielsen Audio said, “We are pleased to have achieved MRC accreditation in these additional markets. This demonstrates our continued commitment to quality for the industry’s gold standard audio measurement and it helps enhance our client’s confidence in the currency.”
In today’s fragmented media landscape, marketers and advertisers increasingly value advertising that delivers broad reach. Audio is the top weekly reach medium, with 93% of U.S. adults listening to radio every week.
On a final note, the MRC board also voted to remove accreditation of the San Francisco PPM Audio market. Nielsen stands behind the estimates produced for San Francisco and will continue to work with the MRC and clients to regain accreditation in this market.
Capitol Innovation Center Premiers, Iconic Label Asseblems Teams to Focus on the Future of Music
New Poll: Music Listeners Across All Demographics Flocking to Internet and Streaming Services
Artists Left Behind as Outdated Copyright Laws Fail to Keep Up With Evolution in Music Listening HabitsAccording to a new Morning Consult survey, the music industry is viewed as one of the most rapidly changing industries in the last decade with streaming services and YouTube being used by large majorities of listeners, and especially popular among millennials (ages 18-34), African American and Hispanic adults. Younger adults are driving the change in how listeners consume music with almost 80 percent of millennials and 76 percent of adults ages 35-44 saying they use streaming services to access music. Interestingly, more than half of adults ages 45-64 and one-third of adults 65 and older also say they use streaming services like Pandora, Spotify, Tidal, and Apple Music. “This research confirms what the market clearly shows, that digital services are where we now turn for music,” said musicFIRST Executive Director Chris Israel. “The music ecosystem is thriving from rapid innovation that has enabled access to virtually any song from any device at any time. Now we must seize the moment to make sure the rights of music creators are respected across every listening platform and change the outdated copyright laws that govern music to reflect this modern era.” More than 75 percent of the 2,201 adults polled last month believe the internet is important to a thriving music industry, with nearly 40 percent reporting higher usage of online streaming services than five years ago. The survey also found that YouTube continues to grow in popularity with:
- More than 50 percent of all adults who use YouTube to access the music, including 1-in-2 adults in rural communities and 63 percent in urban communities;
- 40 percent of adults who report using YouTube for music more than they did five years ago; and
- 73 percent of millennials who use YouTube to listen to music.
- 65 percent of all adults;
- 82 percent of millennials;
- 60 percent of adults living in rural and 69 percent of adults living in urban communities; and
- 69 percent of non-white adults ages 35 and older; and
- 56 percent of white adults ages 35 and older.