Tag: Arbitron Inc, Cell Phone, Media Rating Council, Owen Charlebois, Portable People Meter, Puerto Rico, arbitron, households, introduction, rand, review, short

  • Arbitron Plans to Expand Cell-Phone-Only Sampling to All Markets in 2009

    Major program to help improve sample quality especially among young adults;  151 diary markets targeted to receive cell-phone-only sampling in Spring 2009 assuming completion of software to support rollout;   All markets except Puerto Rico to be cell-phone sampled by Fall 2009  Arbitron Inc . (NYSE: ARB) today announced that it plans to expand the…