Welcome to the KDAY 93.5 FM Success Story
As we stand on the cusp of 2025, let’s take a moment to look on the resounding success of KDAY 93.5 FM, Southern California’s premier for original hip-hop and R&-on-bet” target=”_blank”>” target=”_blank”>;B. Rooted in its commitment to the format and consistent investment in research, programming, marketing, and talent, KDAY has not only endured but flourished. Its performance in the summer of 2016 marked a historic turning point, setting off a steady upward trajectory that continues to this day. This post dives into the details of that pivotal year and sheds light on how this legendary station continues to impact the highly competitive Los Angeles market.
LOS ANGELES METRO RADIO SUMMER 2016 PPM
KDAY FM L.A. PPM HIGHLIGHTS:
- Total weekly listeners (Cume) reached 1,188,600 – highest in 2 years (since May ’14)
- KDAY’s uptrend began in January 2016. Since then, the station has posted 6 consecutive PPM surveys with over 1 million weekly cume!
- 26% audience increases! KDAY added 244,600 additional listeners since January 2016
- 10% Cume climb compared with June 2016 cume
- 15 minute TSL (Time Spent Listening) improvement per average listener versus June 2016
- 15% total week and 13% M-F prime AQH (Avg Quarter Hour) growth compared with June 2016 (6a-7p)
- At 15,200 KDAY’s M-F prime AQH is the highest since May 2014
- All major dayparts posted double-digit percentage increases with AQH month to month – particularly in prime demographics!
KDAY’S Monday – Sunday, 6am – 12 midnight
- Adults 18-49 AQH +15% month to month and 28% YTY (July ’15 – July ’16)
- Adults 25-49 AQH increased 16% compared with June 2016 and 33% YTY
- Adults 25-54 AQH grew 16% month to month and 31% YTY
Composition
- #1 Adults 18-49 cume and AQH composition total week in current 3 month average (May/June/July ’16)
- 73% of KDAY’s cume and 78% of AQH listeners are in the 18-49 demo
- #1 Adults 25-49 cume composition total week at 57% (current 3 mo. avg.)
Diverse Audience
- Significant growth with Blacks and Hispanics
- Hispanics comprise more than 60% of cume and 50% of AQH total week;
- 1 in 4 KDAY listeners is Black
Millennials
- More than 500,000 Millennials tuned to KDAY weekly – approximately 44% of total audience in July ’16
- Month to month KDAY increased Millennials AQH 14% and cume 7% total week
Hispanic Millennials:
- Two-thirds of KDAY Millennials are Hispanic. In July, KDAY scored its highest cume with Hispanic Millennials in 9 months!
- 74% of KDAY Hispanic Millennials speak both Spanish and English
- Bilingual Hispanic Millennials are at their highest level of the year on KDAY!
#KDAYFM #HipHopRadio #MusicIndustry #HistoricPerformance #SoCalMusicScene
